PathfinderPro Posted March 26, 2019 Share Posted March 26, 2019 Hi, I look at Serif Page Plus X8 shotcut icon and I know exactly what is about. I look at my Affintiy PHoto shortcut Icon and the colours are vivid and the design is like that of a camera lens shutter - there is a connection with photo's and photography. I look at the Affinity Publisher short cut Icon and I think "bluh, bland boring, what is that". it reminds me of elevator wall paper or old curtains from the 1950's, not state of the art technology or software. The colours are bland and the straight lines lend themselves to something far from creative and inspiring. Can someone please explain the logic of the design for the short icon used for affinity? Am I missing something, some logic or explanation as to that choice of design? Cheers Quote Link to comment Share on other sites More sharing options...
Staff Patrick Connor Posted March 26, 2019 Staff Share Posted March 26, 2019 @PathfinderPro Welcome to the Serif Affinity forums The icons have been through a number of iterations in the last 5 years, including Publisher's and each time they have been designed to go with the others and be a modern style, as chosen by our Head of Creative Design Quote Patrick Connor Serif Europe Ltd Latest V2 releases on each platform Help make our apps better by joining our beta program! "There is nothing noble in being superior to your fellow man. True nobility lies in being superior to your previous self." W. L. Sheldon Link to comment Share on other sites More sharing options...
Joachim_L Posted March 26, 2019 Share Posted March 26, 2019 Bad icons, bad name of the software. LOL. We are talking about a tool, right? I don't mind if the logo is just a red dot or the name of the software is Affinity PublishOrExportARedDotOnWhiteBackground. The inside of the package is more interesting than the outside of the package. Working a few years now with the software icons Ps, Ai and Id without bothering that icons are not state of art. PaulEC 1 Quote ------ Windows 10 | i5-8500 CPU | Intel UHD 630 Graphics | 32 GB RAM | Latest Retail and Beta versions of complete Affinity range installed Link to comment Share on other sites More sharing options...
fde101 Posted March 26, 2019 Share Posted March 26, 2019 1 hour ago, Joachim_L said: Bad icons, bad name of the software. LOL. We are talking about a tool, right? An imaging design tool that shows poor design choices in its own presentation and interface does not help to inspire confidence. First impressions mean something, and given that the previous iteration of icons were so good, the step backwards is tough to swallow for many of us who want to see the product succeed. Will it stop me from using it? No. Do I like it? No. Do I think there may be other potential customers who might be less inclined to try the product with the new icons than they would have been with the old ones? Yes. And fewer sales means less income for Serif, which means less future progress in continuing to see the products improve. That said, while the icons are a step backwards from the previous ones, they are at least still better than the ones that another major graphics software vendor is using... 9 hours ago, PathfinderPro said: Can someone please explain the logic of the design for the short icon used for affinity? In another of the numerous threads where the icons have been discussed at length, it was theorized that the Publisher icon is supposed to represent sheets of paper. The icon for Designer seems to be a pen or possibly a stylus. I had originally thought it might be a pencil until someone pointed out how dull of a pencil it would have been (too rounded). Quote Link to comment Share on other sites More sharing options...
Michael117 Posted March 26, 2019 Share Posted March 26, 2019 @PathfinderPro & @fde101 I agree with you both. The "A" shape of the 1.6 icons and the interior design both let you see at a glance what those applications are for. I just don't get what the Publisher icon is trying to represent. I don't see sheets of paper in the icon and with the square design it's a little harder to see the "A". The other thing that bothers me a bit is the color. Both Designer and Photo's icons have colors that pop. I'm not a Marketing person, so I can only speak for my personal perspective but I'm not a fan of the new iconography. instead of straight lines, I think it would look more representative if the lines were curled, like when you are flipping through the pages of a book or magazine. NilsFinken 1 Quote Link to comment Share on other sites More sharing options...
Michail Posted March 26, 2019 Share Posted March 26, 2019 54 minutes ago, Michael117 said: I just don't get what the Publisher icon is trying to represent. They're probably stylized pages. However, I notice a certain stylistic inconsistency with the other two logos. This is not only true for the colors: In contrast to the Publisher logo, the other two logos appear in a pleasant pastel gradient. Another remark: In our cultural environment, diagonal lines from top left to bottom right are perceived as downward movement. And in the Publisher logo there are even four of them! Quote Link to comment Share on other sites More sharing options...
Rick G Posted March 26, 2019 Share Posted March 26, 2019 3 hours ago, Michael117 said: @PathfinderPro & @fde101 I agree with you both. The "A" shape of the 1.6 icons and the interior design both let you see at a glance what those applications are for. I just don't get what the Publisher icon is trying to represent. I don't see sheets of paper in the icon and with the square design it's a little harder to see the "A". The other thing that bothers me a bit is the color. Both Designer and Photo's icons have colors that pop. I'm not a Marketing person, so I can only speak for my personal perspective but I'm not a fan of the new iconography. instead of straight lines, I think it would look more representative if the lines were curled, like when you are flipping through the pages of a book or magazine. I liked the 1.6 icons a lot better. The new "minimalist" look if for the birds. The older icons show a classy design Here is my task bar. The Affinity icons look flat compared to the others angelhdz12, NilsFinken and Michael117 3 Quote Affinity Designer 2.2.2075 & beta 2.3.1.2212 Affinity Photo 2.2.2075 beta 2.3.1.2212Affinity Publisher 2.2.2075 & beta 2.3.1.2212 Windows 11 Pro Version 22H2 OS build 22621.1928 Processor Intel(R) Core(TM) i7-10700 CPU @ 2.90GHz 2.90 GHz Installed RAM 16.0 GB (15.7 GB usable) System type 64-bit operating system, x64-based processor Link to comment Share on other sites More sharing options...
Jowday Posted March 27, 2019 Share Posted March 27, 2019 You guys obviously don't have customers or deadlines to worry about, eh? Quote "The user interface is supposed to work for me - I am not supposed to work for the user interface." Computer-, operating system- and software agnostic; I am a result oriented professional. Look for a fanboy somewhere else. “When a wise man points at the moon the imbecile examines the finger.” ― Confucius Not an Affinity user og forum user anymore. The software continued to disappoint and not deliver. Link to comment Share on other sites More sharing options...
Michael117 Posted March 27, 2019 Share Posted March 27, 2019 8 minutes ago, Jowday said: You guys obviously don't have customers or deadlines to worry about, eh? Well, actually..........It's HUMP-DAY!! Jowday 1 Quote Link to comment Share on other sites More sharing options...
Jowday Posted March 27, 2019 Share Posted March 27, 2019 13 minutes ago, Michael117 said: Well, actually..........It's HUMP-DAY!! True dat. I survived mine. Worked till midnight Tuesday. Brain needs a break from time to time. Michael117 1 Quote "The user interface is supposed to work for me - I am not supposed to work for the user interface." Computer-, operating system- and software agnostic; I am a result oriented professional. Look for a fanboy somewhere else. “When a wise man points at the moon the imbecile examines the finger.” ― Confucius Not an Affinity user og forum user anymore. The software continued to disappoint and not deliver. Link to comment Share on other sites More sharing options...
Joachim_L Posted March 29, 2019 Share Posted March 29, 2019 I am so glad to get my hands on the new upcoming beta 1.7.0.284,5 and so glad that Serif reverted to the old icons. Thank you, thank you, far too kind!! Michael117 1 Quote ------ Windows 10 | i5-8500 CPU | Intel UHD 630 Graphics | 32 GB RAM | Latest Retail and Beta versions of complete Affinity range installed Link to comment Share on other sites More sharing options...
Rick G Posted March 30, 2019 Share Posted March 30, 2019 15 hours ago, Joachim_L said: I am so glad to get my hands on the new upcoming beta 1.7.0.284,5 and so glad that Serif reverted to the old icons. Thank you, thank you, far too kind!! I'm not seeing those icons on the betas here ... (?) Quote Affinity Designer 2.2.2075 & beta 2.3.1.2212 Affinity Photo 2.2.2075 beta 2.3.1.2212Affinity Publisher 2.2.2075 & beta 2.3.1.2212 Windows 11 Pro Version 22H2 OS build 22621.1928 Processor Intel(R) Core(TM) i7-10700 CPU @ 2.90GHz 2.90 GHz Installed RAM 16.0 GB (15.7 GB usable) System type 64-bit operating system, x64-based processor Link to comment Share on other sites More sharing options...
Michael117 Posted March 30, 2019 Share Posted March 30, 2019 5 hours ago, Rick G said: I'm not seeing those icons on the betas here ... (?) I think you missed the version number: 1.7.0.284,5--meaning, he made it himself. Quote Link to comment Share on other sites More sharing options...
Aaron Martin Posted March 30, 2019 Share Posted March 30, 2019 I somewhat agree with the title of this threat, although i appreciate the minimalist approach of the current logos (triangle ones) and agree with the coloring scheme, i think representing papers for publisher icon with those triangular 60° angles makes it a bit distorted ergo unfamiliar to human eye. Unless they are representing q cropped out square of some papers, which would make sense but than it wont go with the triangular icons. I think the logo needs some more tiny subtle hints to say its papers. Quote Link to comment Share on other sites More sharing options...
Rick G Posted March 30, 2019 Share Posted March 30, 2019 12 hours ago, Aaron Martin said: I somewhat agree with the title of this threat, although i appreciate the minimalist approach of the current logos (triangle ones) and agree with the coloring scheme, i think representing papers for publisher icon with those triangular 60° angles makes it a bit distorted ergo unfamiliar to human eye. Unless they are representing q cropped out square of some papers, which would make sense but than it wont go with the triangular icons. I think the logo needs some more tiny subtle hints to say its papers. He said SERIF reverted to the old icons which I am not seeing. No big deal but I do like the triangles better Quote Affinity Designer 2.2.2075 & beta 2.3.1.2212 Affinity Photo 2.2.2075 beta 2.3.1.2212Affinity Publisher 2.2.2075 & beta 2.3.1.2212 Windows 11 Pro Version 22H2 OS build 22621.1928 Processor Intel(R) Core(TM) i7-10700 CPU @ 2.90GHz 2.90 GHz Installed RAM 16.0 GB (15.7 GB usable) System type 64-bit operating system, x64-based processor Link to comment Share on other sites More sharing options...
Alfred Posted March 30, 2019 Share Posted March 30, 2019 9 minutes ago, Rick G said: He said SERIF reverted to the old icons which I am not seeing. No big deal but I do like the triangles better 12 hours ago, Michael117 said: I think you missed the version number: 1.7.0.284,5--meaning, he made it himself. In other words, he’s claiming ownership of a copy of beta build 284½. Quote Alfred Affinity Designer/Photo/Publisher 2 for Windows • Windows 10 Home/Pro Affinity Designer/Photo/Publisher 2 for iPad • iPadOS 17.5.1 (iPad 7th gen) Link to comment Share on other sites More sharing options...
Rick G Posted March 30, 2019 Share Posted March 30, 2019 1 hour ago, Alfred said: In other words, he’s claiming ownership of a copy of beta build 284½. I don't know how you came to that. Hr said serif is using the older icons ... at least that is how I read it. That's all we werer talking about ... the icons Quote Affinity Designer 2.2.2075 & beta 2.3.1.2212 Affinity Photo 2.2.2075 beta 2.3.1.2212Affinity Publisher 2.2.2075 & beta 2.3.1.2212 Windows 11 Pro Version 22H2 OS build 22621.1928 Processor Intel(R) Core(TM) i7-10700 CPU @ 2.90GHz 2.90 GHz Installed RAM 16.0 GB (15.7 GB usable) System type 64-bit operating system, x64-based processor Link to comment Share on other sites More sharing options...
Old Bruce Posted March 30, 2019 Share Posted March 30, 2019 48 minutes ago, Rick G said: I don't know how you came to that. Hr said serif is using the older icons ... at least that is how I read it. That's all we werer talking about ... the icons On 3/29/2019 at 2:47 AM, Joachim_L said: I am so glad to get my hands on the new upcoming beta 1.7.0.284,5 and so glad... Emphasis added. Quote Mac Pro (Late 2013) Mac OS 12.7.6 Affinity Designer 2.5.3 | Affinity Photo 2.5.3 | Affinity Publisher 2.5.3 | Beta versions as they appear. I have never mastered color management, period, so I cannot help with that. Link to comment Share on other sites More sharing options...
walt.farrell Posted March 31, 2019 Share Posted March 31, 2019 Emphasizing the word "upcoming" is also appropriate Michael117 1 Quote -- Walt Designer, Photo, and Publisher V1 and V2 at latest retail and beta releases PC: Desktop: Windows 11 Pro 23H2, 64GB memory, AMD Ryzen 9 5900 12-Core @ 3.00 GHz, NVIDIA GeForce RTX 3090 Laptop: Windows 11 Pro 23H2, 32GB memory, Intel Core i7-10750H @ 2.60GHz, Intel UHD Graphics Comet Lake GT2 and NVIDIA GeForce RTX 3070 Laptop GPU. Laptop 2: Windows 11 Pro 24H2, 16GB memory, Snapdragon(R) X Elite - X1E80100 - Qualcomm(R) Oryon(TM) 12 Core CPU 4.01 GHz, Qualcomm(R) Adreno(TM) X1-85 GPU iPad: iPad Pro M1, 12.9": iPadOS 17.6.1, Apple Pencil 2, Magic Keyboard Mac: 2023 M2 MacBook Air 15", 16GB memory, macOS Sonoma 14.6.1 Link to comment Share on other sites More sharing options...
Michail Posted March 31, 2019 Share Posted March 31, 2019 On 3/30/2019 at 2:31 AM, Rick G said: I'm not seeing those icons on the betas here ... (?) Was it actually possible to misunderstand that? Quote Link to comment Share on other sites More sharing options...
Rick G Posted March 31, 2019 Share Posted March 31, 2019 4 hours ago, Michail said: Was it actually possible to misunderstand that? Misunderstand what? He said " am so glad to get my hands on the new upcoming beta 1.7.0.284,5 and so glad that Serif reverted to the old icons" and I questioned it as I do not see them here. All I have received from people who should know better is cryptic answers meant more to belittle than to inform, a bit shameful in a place where Serif advertises as the place to get answers. I enjoy humor but not when it becomes patronizing So my questions stand; are they reverting to the last set of icons AS PICTURED? And what sir, in your lofty opinion am I missing? Quote Affinity Designer 2.2.2075 & beta 2.3.1.2212 Affinity Photo 2.2.2075 beta 2.3.1.2212Affinity Publisher 2.2.2075 & beta 2.3.1.2212 Windows 11 Pro Version 22H2 OS build 22621.1928 Processor Intel(R) Core(TM) i7-10700 CPU @ 2.90GHz 2.90 GHz Installed RAM 16.0 GB (15.7 GB usable) System type 64-bit operating system, x64-based processor Link to comment Share on other sites More sharing options...
Michail Posted March 31, 2019 Share Posted March 31, 2019 9 minutes ago, Rick G said: So my questions stand; are they reverting to the last set of icons AS PICTURED? @Joachim_L had asked the same question - in his own way Rick G 1 Quote Link to comment Share on other sites More sharing options...
Rick G Posted March 31, 2019 Share Posted March 31, 2019 2 hours ago, Michail said: @Joachim_L had asked the same question - in his own way Apparently there is no answer Quote Affinity Designer 2.2.2075 & beta 2.3.1.2212 Affinity Photo 2.2.2075 beta 2.3.1.2212Affinity Publisher 2.2.2075 & beta 2.3.1.2212 Windows 11 Pro Version 22H2 OS build 22621.1928 Processor Intel(R) Core(TM) i7-10700 CPU @ 2.90GHz 2.90 GHz Installed RAM 16.0 GB (15.7 GB usable) System type 64-bit operating system, x64-based processor Link to comment Share on other sites More sharing options...
Alfred Posted March 31, 2019 Share Posted March 31, 2019 3 hours ago, Rick G said: cryptic answers meant more to belittle than to inform I’m sorry that you found the answers to be cryptic, Rick, but I’m even more sorry that you thought anyone was trying to belittle you! After @Joachim_L posted On 3/29/2019 at 9:47 AM, Joachim_L said: I am so glad to get my hands on the new upcoming beta 1.7.0.284,5 and so glad that Serif reverted to the old icons. Thank you, thank you, far too kind!! and you misinterpreted it, I posted 21 hours ago, Alfred said: In other words, he’s claiming ownership of a copy of beta build 284½. in an attempt to point out that build number “284,5” includes a comma which should be seen as a decimal separator. There is, of course, no such thing as build 284½. Quote Alfred Affinity Designer/Photo/Publisher 2 for Windows • Windows 10 Home/Pro Affinity Designer/Photo/Publisher 2 for iPad • iPadOS 17.5.1 (iPad 7th gen) Link to comment Share on other sites More sharing options...
PMan Posted March 31, 2019 Share Posted March 31, 2019 Just to add that Beta icons are NOT the same as the actual program icons so since Publisher is still only in beta stage, we (ie those outside of Serif!) do not yet know what the final icon for Affinity Publisher Full version will be, but an educated guess is that it will be triangular just as Affinity Designer and Affinity Photo are whereas Beta versions are square Pman Britt Malka 1 Quote Link to comment Share on other sites More sharing options...
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