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David

New logo - need help picking

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Between work this week, I've been playing with a new logo...partly because my bird doesn't work in printed applications but mainly because I'm a fussy idiot who cant stop tinkering.

 

Anyway, Ive whittled my designs down to three feather designs, but cant pick which one is best.

 

Earlier designs were way over complicated and way over engineered, so I have cut some fat and tried to keep an element of readability....the first rounded one although looks great also looks like a 'D' so the middle and last have a more feather look.

 

(The logo will be used landscape and tower as it is now)

post-865-0-39165000-1459964947_thumb.png

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Nice work. I prefer the middle version.

 

To me it has the feather feel because of the pointed end but doesn't have the inner circle element, which I feel is distracting a bit from the overall cohesiveness and doesn't seem to be contributing anything meaningful to the overall mark. Imho. :-)

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It depends what you want to communicate. 

I don't feel the one to the left communicate anything. The second one is stronger and the feather theme is clear.

The third one shows the feather too, and I think the circle symbolise an oldfashioned pen tip. 

 

The name and the mirrored L isn't appealing I think. But that is maybe the associations they give my in my language.;)


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It depends what you want to communicate. 

I don't feel the one to the left communicate anything. The second one is stronger and the feather theme is clear.

The third one shows the feather too, and I think the circle symbolise an oldfashioned pen tip. 

 

The name and the mirrored L isn't appealing I think. But that is maybe the associations they give my in my language. ;)

 

 

I do get you point about the inverted L, but it messes the feather up when the correct way, I tried several ways to make it work (I went feather mad yesterday, 12 different variations) I actually did have a pen tip one end in a first round, but it looked terrible when used landscape.

post-865-0-16048100-1460036643_thumb.png

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Between work this week, I've been playing with a new logo...partly because my bird doesn't work in printed applications but mainly because I'm a fussy idiot who cant stop tinkering.

 

Anyway, Ive whittled my designs down to three feather designs, but cant pick which one is best.

 

Earlier designs were way over complicated and way over engineered, so I have cut some fat and tried to keep an element of readability....the first rounded one although looks great also looks like a 'D' so the middle and last have a more feather look.

 

(The logo will be used landscape and tower as it is now)

 

 

I think it is too colorful for logo, use 2 or 3 colors max!

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you will all be please to know I went with non of these ......hehehe  :P

 

And you will change the typography, too? Why a feather?

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If anyone is interested, I went with pretty much the logo I had in the first place :P ...only with the bird 'put down' and a negative space feather in the 'O' (along with some tweaks to Ks).

 

A long way round to get to where it is, I had an attachment to the bird which was not helpful and it had to go one way or another.

Happy with the result, now I can just use the one logo rather than a mix of different silly arrangements.

 

Now on with proper work.

 

 

 

post-865-0-71607900-1460236864_thumb.png

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A little late to the party here. 

 

I like the last direction much better. (personally, fwiw, I really liked the original bird too   :) )

My only thought is that unless the logo is fairly big, the feather might not get readily seen.

 

I know you weren't looking for any new ideas. Just throwing this out there.

 

post-12544-0-50971800-1460246642_thumb.png  post-12544-0-69499800-1460246841_thumb.png

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A little late to the party here. 

 

I like the last direction much better. (personally, fwiw, I really liked the original bird too   :) )

My only thought is that unless the logo is fairly big, the feather might not get readily seen.

 

I know you weren't looking for any new ideas. Just throwing this out there.

 

 

 

Thanks for your suggestion, one of my areas of focus was that my over engineering in illustrating items wasn't going to take over the design and become a hinderance (again).

 

I did play with a range of feathers large and small. But in the end it boiled down to a few factors: I'm not a feather specialist or shop specialising in feathery products, I only wanted a subtle nod to a bird to work with the name.

I'm happy with the more gently approach and I actually like that you can't see it at small sizes and may take a second glance to find it.

 

Plus there four extra facts:

 

1. I'm sick of drawing feathers.

2  Feathers in 99% of cases end up looking Phallic).

3. I have 7 flyers to make before 9am Monday morning, So, Better get off here and get busy.

4. I'm sick of drawing feathers.

 

Thanks for taking the time though, much appreciated :)

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