Mark Ingram

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

Thanks, Mark, for the recent update that enabled aflauncher to accept filenames with spaces.
I finally have Faststone Image Viewer working with APhoto2. I open Aphoto almost exclusively from Faststone, so this was a big issue for me.
Also I have Walt Farrel's .bat file working finally after fighting with Windows and Avast One. I'm happier now.

We already have app execution aliases installed to:
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Please replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can launch them without even specifying the full path, e.g. AffinityPhoto2.exe.

For anyone that would like to work around issues with launching our apps from third-party applications (e.g. DxO, ACDSee, etc), I have written a launcher utility that you can place anywhere on your system, and it will take care of calling our apps, with any required arguments.
Usage: aflaunch -a name -b build [args] -a name : One of the following Designer2 Photo2 [Default] Publisher2 -b build : One of the following Retail [Default] Beta MSStore args : [Optional] All remaining arguments to be passed onto the target application (must be last)  
The -a and -b arguments are optional, so you can ignore them unless you want to launch a different app, or the beta or MS Store versions.
I have signed the exe as well, so it will have a valid digital signature.
Please let me know how you get on with this.
Updated: 12/11/2022 @ 11:04am UTC. Now deals with spaces in filenames.
 aflaunch.zip

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

thx that helped. Got it installed properly. Problem now is I can only open it from the start menu. If I go to where the actual program is installed the designer.exe has a lock icon on it and when I click on it I get a pop up saying "windows cannot access the specified device,path, or file. You may not have the appropriate permissions to access this item." So I can't add an icon to my task bar

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

I find some of these complaints in regard to update costs somewhat baffling.
8 years ago the first version of Affinity Designer was released. 7 years ago Photo. 3 years ago Publisher.
Throughout that time customers received free updates and upgrades, and many new users purchased the software at a reduced special offer price. I am one of those.
All the free updates actually made me feel I ought to ask Serif to charge me MORE, because the cost for V1 in relation to its functionality was always greatly in favour of its feature set. In short: very inexpensive for what was on offer.
V2 is a new release of Affinity. It is offered again at small cost compared to other commercial alternatives. V1 continues to run and isn't 'taken away'. There is no subscription. Unlike companies such as Adobe, older versions are not removed from the user's installation options. Serif's business model is based on the "you pay for it, you have an unlimited license" approach, which is actively abandoned by most other software companies.
Yet: like it or not, Serif has to generate revenue to cover development costs. They can't forever keep leaning on bringing in new users. The Affinity devs have always stated that free updates would be available for V1.xx. They stated unequivocally that V2.XX would become a paid upgrade.
Now, I understand that if a user purchased the software in the last 3 months, having to pay for a full upgrade is understandably inconvenient, and it would have been perhaps preferable for Serif to handle those cases differently.
But surely enough, at SOME point Serif has to make SOME money, otherwise business becomes untenable and they'll go bankrupt. Right?
Or perhaps Serif has a good reason to go down the subscription route after all: even IF you try with your best intentions to provide professional-level design software at a very affordable price level, AND offer 50% off to everyone at release time, STILL people complain about it.
If I were them, the subscription business model suddenly is beginning to look quite attractive. Because there is no use in trying to please everyone anyway.
PS I do agree that a grace period of 1 year or so to fix critical bugs in V1 would have been good to have and alleviate part of the complaints made.

I just have to point out that Update and Upgrade are words with quite different definitions.

Thanks for the feedback. I’m sure We can do something to improve this in the future. 

Hi @Mark Ingramand @siup, thank you for the tip - I will give that a go once I am back at my PC.
 
I wish that this is more clear because right now when I see a screen like the one in the OP I think that there's no trial version.
Cheers 

Wait..... So let me get this straight..
You are blaming Serif that other applications don't support the affinity file format?
Just repeat that a few times in your head and maybe you'll start to understand how silly that is..

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

Hi just an idea, you could make a single laucher and based on the filename it lauches the specific app.
So you can just copy the same exe and name it apublaucher.exe for publisher or aphotolauncher.exe for Photo.
Or use a configfile.

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

For anyone that would like to work around issues with launching our apps from third-party applications (e.g. DxO, ACDSee, etc), I have written a launcher utility that you can place anywhere on your system, and it will take care of calling our apps, with any required arguments.
Usage: aflaunch -a name -b build [args] -a name : One of the following Designer2 Photo2 [Default] Publisher2 -b build : One of the following Retail [Default] Beta MSStore args : [Optional] All remaining arguments to be passed onto the target application (must be last)  
The -a and -b arguments are optional, so you can ignore them unless you want to launch a different app, or the beta or MS Store versions.
I have signed the exe as well, so it will have a valid digital signature.
Please let me know how you get on with this.
Updated: 12/11/2022 @ 11:04am UTC. Now deals with spaces in filenames.
 aflaunch.zip

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

The software can only be run with Windows 11 or Windows 10 May 2020 Update (2004, 20H1, build 19041) or later. https://affinity.serif.com/en-gb/photo/full-feature-list/

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead. 
 

Pros:
MSI had an installation success rate of ~85% (and we have many requests to our tech support team for v1 install failures). MSIX promises a 99.9% success rate.  MSI requires admin privileges to install. MSIX installs per-user, but files are deduplicated so that disk space isn't wasted. MSI apps are not sandboxed from other applications, meaning other applications can break those apps (we have seen this with several third-party apps in the past). MSIX apps are sandboxed to prevent this. MSI updates require a manual download of the full ~550mb installer which must be manually installed. MSIX can perform in-app delta updates which are smaller and faster. MSI updates can only be performed one at a time. MSIX can update all three apps simultaneously. MSI cannot guarantee that an uninstall will leave your machine in the exact state prior to install. MSIX installs are segregated and don't rely on the registry or special filesystem locations meaning an uninstall always leaves you in a clean state. Installation and app data paths are cleaned on uninstall. MSI apps cannot integrate with Microsoft Photos app to provide "Edit In..." style features. MSIX can. MSI does not require a digital signature. MSIX does (this means any MSIX that appears to be from Serif, will be guaranteed to be from us and only us). Cons:
MSI can allow the user to change the installation directory. MSIX can move installed apps to different drives, but it cannot choose a specific directory (due to the sandbox). See below: MSI can allow an option to install a desktop shortcut. MSIX doesn't provide this as an option, but you can pin the apps to either the Start Menu or the Taskbar. There is also the secret Shell:AppsFolder location in Explorer that allows you to right-click or drag the icon to your Desktop for a shortcut as a workaround if you need it.  MSI has easy discovery of undocumented app locations for launching from a third-party. MSIX hides the install location due to the sandbox, but we use App Execution Alias to enable this scenario. You can find the aliases in the following location: C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityDesigner2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPhoto2.exe
C:\Users\username\AppData\Local\Microsoft\WindowsApps\AffinityPublisher2.exe
Remembering to replace username with your Windows username. Also, those paths are already in your %PATH% variable so you can often launch them without even specifying the full path, e.g. just AffinityPhoto2.exe. There are bugs in some third-party applications with the App Execution Alias , and the next post includes aflaunch.exe as a work around if you need that instead.