And just like that, uncertainty made it really difficult to continue recommending the Affinity software to friends and colleagues.
I switched from Adobe a couple of years ago. And even though it came with a few compromises, I felt happy to say farewell to their subscription-based model and a company that I didn't resonate with anymore.
Affinity felt like the perfect choice. I bought all 3 apps, even though I only needed Photo, just to show my support. It felt good to regain trust in a company with good values.
I know this was a very brief announcement from Serif, but it was enough to make me (and apparently many others) feel quite uncomfortable. Suddenly I don't know if I should start looking for alternatives right away, or wait a little bit to see if a much more comforting follow-up statement is coming that makes it 100% clear that the current Affinity spirit will continue far into the future.
The next move is Serif's/Affinity's.
I will act accordingly.
Still crossing my fingers for good things to continue.