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Purchasing Affinity Photo from Microsoft Store


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No, you get only a key if you purchase at the Serif Affinity Store.

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Ferengi Acquisition Rule No. 49: “A deal is a deal is a deal.”

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10 hours ago, PaoloT said:

I suspect Serif would make more money if customers purchase directly from their store.

The benefit to Serif of selling in the Apple & MS stores is exposure to more potential customers, so they probably have decided they would rather have a smaller slice of a much bigger pie than all of the much smaller 'pie' in their store. 😁

Of course, that does not apply to users who already know about the apps & that they can buy directly from Serif.

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12 hours ago, PaoloT said:

I suspect Serif would make more money

Definitely yes. Along with problems with sandboxing (plugins), delayed updates, the impossibility of downdate in case of problems, it is always "reasonable" to buy from the manufacturer and fairly reward its developers.

Affinity Store (MSI/EXE): Affinity Suite (ADe, APh, APu) 2.5.5.2636 (Retail)
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28 minutes ago, Pšenda said:

... the impossibility of downdate in case of problems...

It is possible to do this if you have a good backup scheme in place, like for Macs using Time Machine.

But it is still better to buy directly from Serif unless maybe one values the simplicity of "one stop shopping" (& possibly automatic updates) more than the slight extra hassle of going to the maker's store.

All 3 1.10.8, & all 3 V2.5.6 Mac apps; 2020 iMac 27"; 3.8GHz i7, Radeon Pro 5700, 32GB RAM; macOS 10.15.7
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ll 3 V2 apps for iPad; 6th Generation iPad 32 GB; Apple Pencil; iPadOS 15.7

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