Logo Design Help, Affinity Designer.

[AndyB1972]

Hello,

 

I am pretty new to Affinity Photo and Designer but i am really, really impressed, however i need some quick advice on setting up a document for a logo creation.

 

I have a friend who needs a logo for their website and also for some stationery and probably other things.

 

I have designed the logo in Affinity Designer using Type: Web and it looks great, however when i exported to PNG, PDF and JPEG,it looks quite pixelated close up when placing in a document in Affinity Photo. I wonder if i have done something wrong. I didn't change any settings other than canvas size.

 

So, when creating a logo, for web and print, what type of document, colour format, colour profile and DPI should i use please? i can i retrospectively change the document of the one I've created?

Any advice would be really appreciated.

 

Thank you,

 

AndyB

 

 

 

[toltec]

A bit hard to be definitive without seeing the afdesign file but if you design a logo using type and vector shapes (like curves or shapes) it should not become pixelated if you output as a PDF. That is the way to go for printing, such as stationery. If it does become pixelated, something is wrong.

 

If you export as a JPEG or PNG it will pixelate. The size you export it at (how many pixels in the document) deciding how pixelated (or not) it is but that is usually decided by the website design. Just something we have to live with.

 

e.g, this is a simple logo, created from a circle (shape tool) and two letters. 50 mm in diameter.

 

The exported as PDF file can be sized up without any problem. It can go much larger!

 

 

That is because PDFs export type and shapes as shapes, not pixels.

 

The export at JPEG will pixelate if enlarged.

 

 

I have attached the .afdesign file if you wish to try it.

ta.afdesign

 

also the resulting PDF so you can see how much it can be resized.

TA.pdf

 

If you open a PDF, it will come in as an editable vector logo, not an image. That might be important if your friend needs to import your logo into something else.

[AndyB1972]

Hello,

 

Thank you for your reply, you have been most helpful.

When creating a logo, is it worthwhile using the snapping preset 'UI design'? someone told me that was the way to go...unsure about it though.

 

Is there any other presets I maybe should be aware of?

 

All the best.

[toltec]

If you are designing for stationery and websites, no. Just do it.

 

UI design is more about pixels and aligning pixels. If you design a logo as shapes (vectors) and type, there are no pixels.

[Friksel]

@AndyB1972 Like @toltec; If you're creating vectorgraphics for professional print you don't need snapping at all for quality output, 'cause you're not dealing with conversion into pixels during the process. Snapping to pixels would only matter if you create bitmap graphics (so graphics with pixels instead of vectors), like png's or jpgs. But even for web you could also choose to export into svg and use that svg inside a website (so it stays vector and doesn't get translated into pixels during the process), so even then you don't need snapping.
So: when there will be conversion into pixels: using snapping to pixels could result in a better sharpness, otherwise snapping doesn't matter.
Hope this helps

[AndyB1972]

Thank you!