It saddens me to see a defeatist attitude here. Like there's no faith in their ability to produce such a product. I believe they have the resources. Perhaps they should stop focusing on such a niche product as an iPad version because face it, iPads are toys, not real production machines. Then they could leverage code from Photo to do processing. Most of the work would be database management, organization, tagging, classification whether manual or AI-assisted. There's free tensorflow models for object recognition already out there. Netxcloud uses it. A lot of the code that Affinity needs to make a DAM is already present in Photo. But Photo has no DAM capabilities. I don't really care if they just give Photo DAM functionality and add the missing bits. But I think it's better if they have a fourth product, this way they can decouple the development and be more agile in making changes to one or another according to user needs and priorities. Why does it make me sad to see people arguing that resources are an issue? Because Adobe started small too. And they are such a behemoth company because they built up their products slowly but surely. Let's not forget that Adobe also bought Macromedia back in the 2000s. Serif could explore the option of acquiring a competitor or it could just build from scratch but using Photo source code for the most part. It is not easy but there's no denying that Serif is now pretty much the only serious multi-platform non-subscription option for Photo editing that resembles Photoshop but without the crazy price tag. I don't believe in this line of thinking "they can't do, they don't have the resource". It's all about prioritizing and planning to make money with a product lots of people want vs wasting time on an iPad version that is crippled from the start because the hardware platform itself is crippled by Apple and their inferior OS paradigm. Agree or disagree, there are people needing and willing to pay for a Lightroom alternative. I tried CaptureOne Pro 23 and it's abysmal - it can't even play Sony A7IV XAVC videos. It can't even play DJI Mini 4 Pro HEVC videos. It's slow. Serif has a golden opportunity to obliterate the competition here. It sits on a comfy chair and lets someone else take the lead, it will regret it forever.