I am extremely disappointed to see that Affinity requires existing customers to purchase the V2 upgrade to the products they have already purchased. I have always been a fan of Affinity, but this seriously skews my affinity of the company.
I believe Affinity products are still great and offered at great prices. I love that Affinity hasn't bowed to the greed of more-money with subscription-only services such as the big graphic software companies that moved in that direction, which I believe was a strong reason behind the creation of Affinity, and is most definitely a big reason for it's success. BUT, the decision to make existing customers repurchase all of the products again to get V2 is an extremely poor one. I would suspect many customers will stick with V1 simply because they will not be manipulated to purchase the products again, not because they don't want them, but because they are angry with Affinity.
I do a lot of music production, and in the music industry there are many users who refuse to pay for subscription services. They want to own what they purchase, just like so many who have purchased Affinity products. But they prefer to purchase software from companies that don't keep charging them for upgrades. My Digital Audio Workstation (DAW) of choice is Logic Pro X and I have never been charged for an upgrade; in fact, the community of Logic users looks forward with great anticipation and excitement to the new upgrades. This is what makes Logic users such huge fans of the software and the company—when the company rewards its customers with great upgrades at no additional cost; the company supports their customers. There are many third party companies that offer plug-ins for Logic, and some of these companies, such as Waves are getting a bad rap in the music community, because they require purchasing an upgrade license every few years in order to continue getting upgrades for the products they bought; they will lose many customers, but for those they keep, at least they are offered an incentive as a customer. Other companies such as iZotope treat their existing customers to deeply discounted loyalty offers for upgrades and newly released software and their customers are happy to pay a discounted fee to upgrade, and the company retains their admiration and respect. But Affinity, just insulted their entire customer base. Good luck with that.
Once, a huge advocate of Affinity, my admiration, respect, and excitement for Affinity and it's products has now plummeted. For those who think this is too harsh, please realize, this isn't about customers, like me, saving a buck—it's about Affinity wanting to show appreciation for the loyal customers who made them successful. I mourn the direction Affinity has chosen.