To be fair, I think Publisher is set up to compete against inDesign and Quark rather than other DTP. I have used inDesign for the best part of 15 years and for most designers, the only thing holding us back from switching to Affinity Photo and Designer was "the complete suite". Print designers rely on inDesign every single day so it made sense to stick with the Adobe Creative Cloud (that being the industry standard). I don't expect Publisher to do anything amazing (yet), but it hopefully fulfils the need of most print designers looking to leave Adobe behind.
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