multi Wokka - 2018 campaign

[SalfingerAndrew]

 

Made with Affinity Photo and Designer complete on the iPad Pro (Also used After Effect + Rough Animator for motion graphic)

 

While studying at SAE for my Bachelor of Design, I got the opportunity to work on a re-brand and advertisement campaign for Wokka. (The following body of work is for university work only and are not for a real camping)

The campaign is focused around 3 main posters that follow the story of the Dinosaur challenging the Ninja to a fight (Poster 1) so they go to the battlefield in order to fight (Poster 2) Tho they realized that neither one of them knew how to fight, so they ended it on the dance floor.

The Ninja won the battle and the dinosaurs did not like this so he takes the ninja into hiding. After a couple of weeks after the posters go up a new poster he be put up over the past posters along in other area's and within the online place, this poster is a "Ninja missing poster"  on the back will give some information and a QR code to give information to the "player" about the "transmedia" game where the "player" will need go around the "real world" with the Wokka app taking photos of the ninja's clothes, ninja sword, ninja star along with the use of information around online such as youtube video, Reddit  posts, forum posts and more to help give information to the ninja's location, bringing the community together for a single goal.

To help find the ninja's location in order for the first 5 people who find him and take a photo to get one year supply of Wokka noddles and to start of 50% off and double points for Wokka products.

Learn more about the project: https://www.andrewsalfinger.com/wokka2018campaign
 

Posters.

 

 

Motion Graphic.

 

Packaging.

 In-store.

 

 Online.

 

iOS App.

 

Website ad's (animated).

 

Showcase.

 

 

Learn more about the project: https://www.andrewsalfinger.com/wokka2018campaign

Check out Beyond Horizon a game made with Affinity Photo + Designer:  https://forum.affinity.serif.com/index.php?/topic/54498-beyond-horizon-game-made-with-affinity-unity/#comment-276535

What do you think?  Feed back would be great ^-^

 

Thank you for your time and I hope you all have a great day.

[SalfingerAndrew]

Hello everyone ^-^ feedback about the project would be awesome!!!

[GarryP]

I have a few comments, for what they're worth (I'm not a practising/professional/trained artist/designer/illustrator/marketer):

1. The ninja/dinosaur theme doesn't appeal to me personally but I guess I'm not the intended audience. Maybe I'm just a bit old/boring to properly appreciate this kind of 'slam two disparate things together' portmanteau-type theme.
2. I really like the choice of typefaces, especially the one used in the "Don't be the wrong kind" text. All of the text is pretty much spot-on for me (except I noticed there's a spelling mistake at the top of the website image "ATHE".)
3. I'm not sure about using a negative message, e.g. "Don't be..." It feels a little like I'm being nagged.
4. I don't think the posters 'fit' with the rest of the work. It seems like two different products to me, but that's just how I see it.
5. It looks a bit like it's tailored to the American market - I couldn't explain why - but you've used the British spelling of "flavoured" on the second online image. Not a problem, just thought I'd bring it up.
6. The packaging design is very nice. Simple graphical devices but they stand out well. Better than the packaging shown on the store shelves. I think "penuts" may be wrongly spelled ("peanuts").
7. I'm not entirely sure what "the wrong kind of bold" is. What's the right kind of bold? It's telling me not to be something but it's not telling me what to be instead. Sometimes it's telling me to "be the right kind of bold" but there's no explanation of what that is. It's a bit confusing. Then again, maybe I just don't 'get' the whole idea.
8. I'm not sure about trying to tell a story across a range of posters. If you don't see them in the right order, and don't know there's a story, they don't really mean anything by themselves.
9. I'm not sure about the App idea, but I'm definitely not the intended audience for that one.
10. I think the colours you chose work very well, both individually and together.

Anyway, my picky little comments aside, all-in-all some very nice work across a lot of different formats. Well done.