Hi, that would be feasible if you'd have an easy way to alter content of frame without altering formatting of text.
I can imagine I'd spent time with preparing frame for title, for subtitle, for perex and for text as a template (with formatted paragraphs as title subtitle perex and text) and then, in the future, reuse it - by dragging 'n' dropping document file to Publisher to that 'template' frames - it would only replace the text and let formatting in place.
Otherwise - in my type of work, several articles with same structure (title, sub, perex, text) on every page - would be too tedious without Span columns to create from scratch again and again.