+1
Parallel to a PDF for the professional printing of a small magazine, I produce a PDF for an online version on a website. The former PagePlus function 'create PDF bookmarks' was great for generating even hierarchical bookmarks of the content such as
rubric A
article 1
article 2
article 3
rubric B
article 4
...
I could choose from textstyles (i.e. heading 1, heading 2) what should become a PDF bookmark automatically. And I could set bookmarks manually (to pages or anchors).
I would love to see something similar in publisher, too!
A premium feature would be, if I could even configure the bookmark style as far as PDF allows to choose the font, style and colour. (For this I have to switch to a PDF editor currently.)