Additionally: it's marketing. No matter if it succeeds or not, running this Kickstarter campaign would be something you can let the press talk about. Therefore you could book the efforts of running the Kickstarter campaign under a marketing budget. In either case (success or not), your name will be in the press about potentially bringing your product(s) to Linux, raising more awareness to your brand - even people who don't need a Linux version and therefore would not be interested in the Kickstarter campaign would still hear about it and get to know Affinity. (Although, from a strategical standpoint, that would likely make more sense in a few months, since now you are already in the press with release of version 2.)