As I am new to AP, I'm still working my way through its functions and capabilities. When I saw that it (AP) does not have the ability to export to WebP, I performed a Google search looking for the reason. After reading a couple of threads on this forum I see a lot of passion for adding the capability, but that passion is being met with a lot of indifference and misinformation in some of the responses.
For example, from the Affinity Photo Lead: and I'm waiting to see if anyone ends up caring about WEBP..
I must say that statement does not exemplify an understanding of web page design and construction. Allow me to put this subject in perspective for you.
1. WebP offers approximately 25-34% smaller file sizes in comparison to JPEG. (https://developers.google.com/speed/webp/docs/webp_study)
2. Given that images account for 51% of the content (in total page size) on a typical web page (https://www.keycdn.com/blog/image-cdn), a reduction of that magnitude is a significant factor both on a micro and macro scale.
3. It is a fact that ~90% of all searches are performed through Google (https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/). Therefore, the necessity of appearing on the front page of an organic Google search is critical to the huge majority of websites.
4. Page speed scores are a vital component of SEO. The better the SEO score, the higher a website appears in SER. It then follows that a page with a smaller footprint will otherwise load more quickly and the faster a page will load the higher it will rank. (https://gtmetrix.com/) (https://developers.google.com/speed/pagespeed/insights/)
5. Google decrees the SEO rules and guidelines. I don't necessarily agree with or even like how they've dictated policy, but they have the market share and we have to live with it. So, if they write the rules and build the hoops, one either jumps through those hoops or is left in a detrimental position.
6. The argument that Apple Safari doesn't support WebP, therefore it (WebP) must not be very popular or some fringe property is weak at best. Chrome currently has 60+% market share and Safari ~15%. Although the other browsers have small numbers, they support WebP which results in only a ~15% share of browser traffic that doesn't. A good designer/developer will include both formats as options when constructing a page, but it would be nice if Apple stopped their snobbery and went with the most efficient solution. (https://gs.statcounter.com/browser-market-share)
7. Why the reluctance to change? Old formats, codecs, standards have come and gone. Some hang around because nothing better has been developed (TIFF, maybe). Others are not let go simply because it's what we're comfortable using. There are undoubtedly various other reasons for why adoption is sometimes slow; however, from a technical point of view, there is substantial evidence that WebP is superior to both JPEG and PNG (just do a Google search) for both the web and printing. In my opinion, it's time to move on.