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What is the relationship between Affinity and Serif? Will Serif's products such as PhotoPlus X7 remain as the Windows option or will eventually both Windows and Mac be running the more elegant Affinity line? I'm also really curious as to the end-game plan. IPO or selling out as I imagine Adobe, Corel, Google and others will quickly take notice. Hope there's some way for us early adopters to get in on any IPO before the institutions :D