basemod

I am well aware of that; I'd just like to speculate that this market may be much larger than it seems. Frankly, without knowing how large this hidden share really is I wouldn't want to run this risk either.

Honestly guys... At my company we are using both Macs and Linux, the only reason for the Macs being around that there are not many options for graphic designers on Linux and they need something that can open a PSD. My colleagues are mostly frontend web developers, meaning they do Javascript, SCSS, PHP and graphics design. And were it not for graphics design, we would dump the Macs altogether. Most of the time they are doing Mac command line stuff anyway, with gulp and grunt and git and docker and what not. The point being that they are using the unix stuff MacOSX is based on anyway. About market shares of MacOSX: If we could dump it, we would immediately. But we can't, because there's no graphics software on Linux that they WANT to use. Gravit is coming though. Affinity Designer/Photo is not. And about the "Linux is for nerds" rhetoric: Ten years ago I used to think just like this, from what I saw. Accounting used Windows, Graphics Designers used Macs, and the longhaired Klingon in the basement who kept the servers running had Linux. It's still a cliché, but it's not always like this today. E.g., there is a reasonable share of developers who are ALSO pretty neat graphics designers, and vice versa. That's the type I wrote about above. That said, I for myself bought Affinity Designer and Photo a few days ago. For Mac, because there isn't a release for Linux. I don't see how marketing for Linux users would be different. You wouldn't be targeting the linux enthusiasts, the experimentalists, the Raspberry Pi tinkerers anyway. You would be targeting the web developers and creatives who are out there already.