Well, 'pon my soul, I seem to have prompted a dialogue here. Many points have been raised here, quite a lot of them nothing to do with my own original point. So, for clarity, and to enable me to escape from under a pile of many skewed interpretations of my own view:
Running an ad agency in 1985, I introduced a thing called Aldus Pagemaker. Then I moved on to Quark Express. Then I moved on to InDesign. Then I discovered Affinity. Like I said in my original post, I told everybody about it, told them that it was the best thing since sliced bread and plastic daffodils, and got several to actually use it. Funnily enough, I like it because of the way it works. It's affordability is a bonus. I wasn't complaining about the price. I was disappointed that Serif didn't seem to value their V1 user base sufficient to offer us a modest discount. Offering a discount to everyone is, in real terms, a discount from a price they aren't actually charging. And to say it's a discount from a price we're not charging yet is disingenuous. Better to be honest and say, we'll put the price up unless you buy it now. I have bought plenty of software that afforded - and still does - genuinely discounted upgrades to existing users (that's a good way to you build user loyalty/goodwill/positive PR). V1 was stunningly good value. I even bought Designer, though I have no idea how to use it, and may never ever have a need for it (there's loyalty for you). I don't think Affinity V2 is expensive, or not good value. But I'm currently having trouble figuring how my paying £90 for an upgrade (more, I think, than I paid for the whole shebang first time round), is best value for me. I'm sure the developer team are very aware of how much great work they've done. I want our moderator to be able to afford to eat. But to simple-minded users like me, new features like Linked File Layer Visibility Override aren't yet sufficently compelling. But, if there was a built-in scanner interface....