Hello There
I have some suggestions/requests from Serif, maybe with these you might have a chance to change the game:
A version for Linux, don't underestimate that realm and the amount of popularity you will gain from the Linux community, even if it's relatively small (for now)
Maybe a full usable free of charge for individuals (for the three popular operating systems Windows, Mac OS, and Ubuntu/LinuxMint) and a paid support (enterprise maybe)? You can follow WPS Office and FoxitPDF examples An Affinity Desktop Publisher that is an alternative to Adobe InDesign and Quark
What do you guys think? Looking forward to hear your thoughts