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While I do believe you guys have done a great job targeting Adobe's range of creative software, I think you've failed to disrupt the most vulnerable field, animation. Adobe's After Effects is a disjointed mess of a program with no real focus, that instead is used as a blanket to cover whatever feature Adobe can't find a place for. Therefore I see a lot of potential for Serif as a company to expand on their product lineup and introduce a new type of animation software without the questionable focus on visual effects that after effects has as well. Throughout the industry their are multiple other visual effects software options however their are few if any other alternatives for those looking to get into animation.

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Few other alternatives for animation without a focus on visual effects?

  • ToonBoom Harmony (essentials, Advanced, Premium)
  • OpenToonz / Toonz
  • Moho (Pro)
  • TV Paint
  • CelAction 2D
  • Blender 2.8 + new 2d animation mode
  • Other 3d apps (Max, Maya, Houdini, ...)
  • Animate CC

And many other options depending on your needs (Krita, ClipStudio Paint EX, ...)

If anything this market is quite saturated with powerful options, both commercial and free.

Unless I misunderstand you?

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''Affinity Animator''-I think there is plenty of room for Affinity to introduce Animation into their package.This would make for a really compelling product considering the achievements so far.

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Perhaps, but they have emphasized on multiple threads around the forum (this must be the zillionth one requesting something like this) that they are not prepared to do so right now.  Regardless of marketability I would not expect in the foreseeable future.

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