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CMYK colors appear dark & dull upon PDF export from Publisher

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CMYK colors appear dark & dull upon PDF export from Publisher (see Color-differences attached)

  • I set up my document to be convert to CMYK US Web Coated Swap V2.
  • In the color panel I locked colorspace to CMYK.
  • I've tried virtually every combination of PDF export settings, including convert color profile unchecked and then checked.

Why is there this discrepancy in colors?

Document settings.png

Export settings.png

Lock colorspace.png

Product Excellence Flyer 2.afpub

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