jepho Posted November 27, 2018 Share Posted November 27, 2018 I loved the very sharp, clean lines of the original app icons and the true logotype signifying a capital letter 'A'. The colours had come to be known by me and gave me instant application recognition on the Dock. The new icons look a little nondescript to my eye and they now seem similar to every other manufacturer's product line. I feel that the icon differences (refusal to be the same as the rest of the herd?) helped to distinguish Serif's new approach to vital software applications. I am really sorry to see this small detail lost in the general noise of icon design similarity for different OSs. The new icons are less distinctive and the capital letter 'A' is no longer obvious. That fact alone makes me wonder why Serif chose to lose the clear link with the Affinity name. Notwithstanding the explanatory post from Ash, it felt to me as if Serif just lost a little of the mysterious something that defines Serif as a company. I am of course happy to use the Serif family of Affinity products and will continue to do so. Just a tad saddened... that's all. :((( Quote Link to comment Share on other sites More sharing options...
Daniel Höpfl Posted November 27, 2018 Share Posted November 27, 2018 On 11/21/2018 at 4:05 PM, Ash said: It's all ok - plenty of apps do not have material difference between iOS and Mac anymore other than the rounded corners which we are obeying. Unlike some. I, too, do not like the new icons. They fail the HID "Consider giving your app icon a realistic, unique shape". The (now) old icons had the very distinct triangle shape that helped me a lot. Maybe if you removed the top left corner on macOS, they would regain that shape factor. (BTW: Until now, I did not realize that the icons show an aperture, a pencil, and ... sheets/book? Correct?) Quote Link to comment Share on other sites More sharing options...
Alfred Posted November 27, 2018 Share Posted November 27, 2018 11 hours ago, fde101 said: Meanwhile, if the Designer icon is supposed to be a pencil, I think they should sharpen it a bit more. I’ve always thought the Designer icon depicts a ballpoint pen. If it were a pencil, I would expect the entire central triangle (rather than just the tip) to be dark. Ulysses 1 Quote Alfred Affinity Designer/Photo/Publisher 2 for Windows • Windows 10 Home/Pro Affinity Designer/Photo/Publisher 2 for iPad • iPadOS 17.4.1 (iPad 7th gen) Link to comment Share on other sites More sharing options...
fde101 Posted November 27, 2018 Share Posted November 27, 2018 9 minutes ago, αℓƒяє∂ said: I’ve always thought the Designer icon depicts a ballpoint pen. If it were a pencil, I would expect the entire central triangle (rather than just the tip) to be dark. Ok, I can see that being a pen... then it works a bit better. A pencil actually has two sections in the sharpened area: the tip which is dark, and the exposed wood where the painted area around it was cut away but where the graphite at the center wasn't reached yet. I was taking the lighter part as being the exposed wood. Quote Link to comment Share on other sites More sharing options...
fde101 Posted November 27, 2018 Share Posted November 27, 2018 17 minutes ago, Daniel Höpfl said: sheets/book? Correct? Not sure either... basically just diagonal lines so that is probably as good a guess as any unless Serif wants to chip in with what it was actually intended to represent. Quote Link to comment Share on other sites More sharing options...
Alfred Posted November 27, 2018 Share Posted November 27, 2018 8 minutes ago, fde101 said: A pencil actually has two sections in the sharpened area: the tip which is dark, and the exposed wood where the painted area around it was cut away but where the graphite at the center wasn't reached yet. I was taking the lighter part as being the exposed wood. I see where you’re coming from, but the exposed wood of a sharpened pencil is (together with the tip) a triangle which meets the straight sides of the barrel. For the central lighter part on its own to represent the exposed wood, the part that’s northeast of that would have to be the end of the barrel, but the sides aren’t straight. Quote Alfred Affinity Designer/Photo/Publisher 2 for Windows • Windows 10 Home/Pro Affinity Designer/Photo/Publisher 2 for iPad • iPadOS 17.4.1 (iPad 7th gen) Link to comment Share on other sites More sharing options...
fde101 Posted November 27, 2018 Share Posted November 27, 2018 17 minutes ago, αℓƒяє∂ said: I see where you’re coming from, but the exposed wood of a sharpened pencil is (together with the tip) a triangle which meets the straight sides of the barrel. For the central lighter part on its own to represent the exposed wood, the part that’s northeast of that would have to be the end of the barrel, but the sides aren’t straight. Good point. Agreed that the icon is most likely a pen. Quote Link to comment Share on other sites More sharing options...
Alfred Posted November 27, 2018 Share Posted November 27, 2018 3 minutes ago, fde101 said: Good point. Unconscious pun? fde101 1 Quote Alfred Affinity Designer/Photo/Publisher 2 for Windows • Windows 10 Home/Pro Affinity Designer/Photo/Publisher 2 for iPad • iPadOS 17.4.1 (iPad 7th gen) Link to comment Share on other sites More sharing options...
jmwellborn Posted November 27, 2018 Share Posted November 27, 2018 1 hour ago, fde101 said: Not sure either... basically just diagonal lines so that is probably as good a guess as any unless Serif wants to chip in with what it was actually intended to represent. Set beside the Photo and Designer icons, the poor Publisher icon looks a wee bit dull, dubious, and dreary. Rather like the forgotten stepchild in the creative world. Never mind. All three apps are brilliant! Steps 1 Quote 24" iMAC Apple M1 chip, 8-core CPU, 8-core GPU, 16 GB unified memory, 1 TB SSD storage, Ventura 13.6. Photo, Publisher, Designer 1.10.5, and 2.3. MacBook Pro 13" 2020, Apple M1 chip, 16GB unified memory, 256GB SSD storage, Ventura 13.6. Publisher, Photo, Designer 1.10.5, and 2.1.1. iPad Pro 12.9 2020 (4th Gen. IOS 16.6.1); Apple pencil. Wired and bluetooth mice and keyboards. Link to comment Share on other sites More sharing options...
dominik Posted November 27, 2018 Share Posted November 27, 2018 Did anyone of you have the thought that a creative person (like many of you yourself) most likely worked long and hard to come up with a design that has to serve many different tasks? Some of the tasks we perhaps even don't know (yet). As good as I know Serif (which is most likely not very good but good enough to assume the following) they have thought about the design of the icons and they have a reason for the change. Of course it is possible to discuss the appearance of the new icons, especially in an open forum like this. But I am a little bewildered that some forumsters seem to forget that any design will never serve everybody's taste or preference. I myself want to express my appreciation to the effort from the people at Serif to present different aspects of good or interesting design and styles. E.g. at affinityspotlight.com. Cheers to all d. Quote Affinity Designer 1 & 2 | Affinity Photo 1 & 2 | Affinity Publisher 1 & 2 Affinity Designer 2 for iPad | Affinity Photo 2 for iPad | Affinity Publisher 2 for iPad Windows 11 64-bit - Core i7 - 16GB - Intel HD Graphics 4600 & NVIDIA GeForce GTX 960M iPad pro 9.7" + Apple Pencil Link to comment Share on other sites More sharing options...
fde101 Posted November 27, 2018 Share Posted November 27, 2018 31 minutes ago, jmwellborn said: 2 hours ago, fde101 said: Not sure either... basically just diagonal lines so that is probably as good a guess as any unless Serif wants to chip in with what it was actually intended to represent. Set beside the Photo and Designer icons, the poor Publisher icon looks a wee bit dull, dubious, and dreary. Rather like the forgotten stepchild in the creative world. I think the way the lines are pulled out make it harder to determine what they are supposed to represent. The aperture in the Photo icon, the pen in the Designer icon... then we get diagonal lines. If we accept the theory that the lines are supposed to represent sheets of paper, I think it would have worked a bit better to show the corners of the sheets rather than the edges? Other than that the specific orange color that was used doesn't hold up as well as the purple and blue; saturating it a bit more might help. The old one did better in this regard (among others), though the diagonal lines pattern was already present there. 41 minutes ago, jmwellborn said: All three apps are brilliant! Indeed 25 minutes ago, dominik said: Did anyone of you have the thought that a creative person (like many of you yourself) most likely worked long and hard to come up with a design that has to serve many different tasks? That's just it, it shouldn't be. It is being used to represent both the application and a persona within the application, and that alone is a highly questionable choice from the beginning. The icon was probably designed to meet a set of objectives that never should have been a goal. Quote Link to comment Share on other sites More sharing options...
Merton Dot Posted November 27, 2018 Share Posted November 27, 2018 The new icons look good. I dig the logic to emphasize the similarity of the software regardless of platform. Quote Link to comment Share on other sites More sharing options...
floflo Posted November 27, 2018 Share Posted November 27, 2018 I like the new direction, the old icons had a distinct look, but they were super busy and looked a bit dated (those 90s 45° corners…). New ones look much more "professional" and yes, a bit boring. Good fit for a suite of "grown up" apps. That said, they could use a bit more contrast. Rich313 1 Quote Link to comment Share on other sites More sharing options...
Grauzorn Posted November 27, 2018 Share Posted November 27, 2018 I liked the old icons. That being said I can understand the new direction. but the new icons lacks soemthing imo. not sure what, I actually like toned down and simple logos. In that case I prefer the old ones though. Quote Link to comment Share on other sites More sharing options...
appuser99 Posted December 1, 2018 Share Posted December 1, 2018 I like the new icons, they integrate nicely in the dock. The only critique I could have is that they are bigger than most other icons. But then, I usually run them in full screen, so that makes sense. fde101 and Rich313 1 1 Quote Link to comment Share on other sites More sharing options...
qudsgn Posted January 24, 2019 Share Posted January 24, 2019 the new logo reminds me of a hardware store franchise located in Germany and other European countries. Quote Link to comment Share on other sites More sharing options...
Old Bruce Posted January 24, 2019 Share Posted January 24, 2019 53 minutes ago, qudsgn said: the new logo reminds me of a hardware store franchise located in Germany and other European countries. Oohhh... I love hardware stores! Quote Mac Pro (Late 2013) Mac OS 12.7.4 Affinity Designer 2.4.1 | Affinity Photo 2.4.1 | Affinity Publisher 2.4.1 | Beta versions as they appear. I have never mastered color management, period, so I cannot help with that. Link to comment Share on other sites More sharing options...
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