How to buy Affinity on Windows10 ?

[_Bluebug]

I'm new on Windows. I mostly ran Linux in past. My question is how do I acquire Affinity? Windows is kind of confusing too.

I understand there are two ways: 

1. Buy from Serif's site. In that case, will it be a digital download? Then how will I receive the activation key or license? And if I change or reinstall Windows, will my key still work or I have to buy another license?
2. Buy from Microsoft store. In that case, will I have a license? Or Microsoft will remember it for me? Will Microsoft store restores the affinity apps back free of cost if I reinstall Windows or I have to buy again?

[myclay]

https://affinity.serif.com/en-gb/photo/desktop/

Both options will mean, you get a licence.

Buying from Serif itself probably means, Serif gets a bigger cut of the money compared to the sale within the microsoft store.
The purchase directly from Serif means, older windows versions (8,7) are supported too.

 

[_Bluebug]

1 minute ago, myclay said:

https://affinity.serif.com/en-gb/photo/desktop/

Both options will mean, you get a licence.

Buying from Serif itself probably means, Serif gets a bigger cut of the money compared to the sale within the microsoft store.
The purchase directly from Serif means, older windows versions (8,7) are supported too.

 

And say if I reinstall Windows, I will still have my license working right? I don't need to buy it again?

[myclay]

The purchase on Serif is tied to your emailadress, reinstalling windows won`t void your licence.
here is some additional information:
https://affinity.store/en-gb/help/