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What is the relationship between Affinity and Serif?


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What is the relationship between Affinity and Serif? Will Serif's products such as PhotoPlus X7 remain as the Windows option or will eventually both Windows and Mac be running the more elegant Affinity line?

 

I'm also really curious as to the end-game plan. IPO or selling out as I imagine Adobe, Corel, Google and others will quickly take notice. Hope there's some way for us early adopters to get in on any IPO before the institutions :D

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Affinity is developed by an internal but separate team inside Serif. The SerifLabs team have their own developers, artists, marketing/pr but share a documentation team.

 

Serif will indefinitely sell the Plus range of software but any news of Affinity on Windows is still too early to call.

 

As for IPO, then Serif is currently privately owned and I wish to keep it that way. 

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Thanks for the information, and glad you want to keep it private! Really enjoy using it and looking forward to whatever you all do for Desktop Publishing so I can completely scrap my CC Subscription.

 

Affinity is developed by an internal but separate team inside Serif. The SerifLabs team have their own developers, artists, marketing/pr but share a documentation team.

 

Serif will indefinitely sell the Plus range of software but any news of Affinity on Windows is still too early to call.

 

As for IPO, then Serif is currently privately owned and I wish to keep it that way. 

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Affinity is developed by an internal but separate team inside Serif. The SerifLabs team have their own developers, artists, marketing/pr but share a documentation team.

 

Serif will indefinitely sell the Plus range of software but any news of Affinity on Windows is still too early to call.

 

As for IPO, then Serif is currently privately owned and I wish to keep it that way.

 

Thank you for clarfying that. I, among others, was worried that Affinity might become a brand of another entity after everyone notices how successful it is becoming. Like the poster up above, I'd figured Adobe and Corel (at minimum) would be throwing offers your way...which is not to say that they aren't (Adobe to kill it; Corel to add it). The developers on the Affinity project have shown many of us an honesty and responsiveness that doesn't seem to exist in much larger entities that they have earned our loyalty. Keep creating software with such integrity...and we will keep supporting you.

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  • 8 years later...
8 hours ago, Outrighteous said:

Serif are asking for Affinity beta users, they might get more engaged/appreciative responses if they offered a tiny stake in it.

Write to Doug the CEO and make him an offer. I suspect that you might need something more than offering to take part in the beta scheme. 

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4 hours ago, Catshill said:

Write to Doug the CEO and make him an offer. I suspect that you might need something more than offering to take part in the beta scheme. 

The current 2.1 beta is open to all V2 customers already. 

-- Walt
Designer, Photo, and Publisher V1 and V2 at latest retail and beta releases
PC:
    Desktop:  Windows 11 Pro 23H2, 64GB memory, AMD Ryzen 9 5900 12-Core @ 3.00 GHz, NVIDIA GeForce RTX 3090 

    Laptop:  Windows 11 Pro 23H2, 32GB memory, Intel Core i7-10750H @ 2.60GHz, Intel UHD Graphics Comet Lake GT2 and NVIDIA GeForce RTX 3070 Laptop GPU.
    Laptop 2: Windows 11 Pro 24H2,  16GB memory, Snapdragon(R) X Elite - X1E80100 - Qualcomm(R) Oryon(TM) 12 Core CPU 4.01 GHz, Qualcomm(R) Adreno(TM) X1-85 GPU
iPad:  iPad Pro M1, 12.9": iPadOS 18.1, Apple Pencil 2, Magic Keyboard 
Mac:  2023 M2 MacBook Air 15", 16GB memory, macOS Sequoia 15.0.1

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8 minutes ago, Catshill said:

I am not sure how that relates to the question the poster asked about acquiring a stake in the company.

It was about your comment that more than offering is needed to take part in the beta. No offering is needed at all. All one needs is to purchase one of the V2 application licenses.

-- Walt
Designer, Photo, and Publisher V1 and V2 at latest retail and beta releases
PC:
    Desktop:  Windows 11 Pro 23H2, 64GB memory, AMD Ryzen 9 5900 12-Core @ 3.00 GHz, NVIDIA GeForce RTX 3090 

    Laptop:  Windows 11 Pro 23H2, 32GB memory, Intel Core i7-10750H @ 2.60GHz, Intel UHD Graphics Comet Lake GT2 and NVIDIA GeForce RTX 3070 Laptop GPU.
    Laptop 2: Windows 11 Pro 24H2,  16GB memory, Snapdragon(R) X Elite - X1E80100 - Qualcomm(R) Oryon(TM) 12 Core CPU 4.01 GHz, Qualcomm(R) Adreno(TM) X1-85 GPU
iPad:  iPad Pro M1, 12.9": iPadOS 18.1, Apple Pencil 2, Magic Keyboard 
Mac:  2023 M2 MacBook Air 15", 16GB memory, macOS Sequoia 15.0.1

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