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ChrisP

What is the best export format?

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I have listened and watched probably way to many articles and videos about this and I am a little confused. I know that it can be situation-dependent, but in general, assuming the client does not want a native AI file, what format are people using for export say for a logo, movie poster, business card, etc... (basically for print)? I saw a video where one guy only used bitmaps, the other PDFs, another pngs...so confusing for someone like me with no formal graphics education.

 

Thanks

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Hi ChrisP,

PDF will keep everything as vectors whenever possible, gives you more flexibility/control over the export (print marks, colour, bleed, compression settings and dpi for images, control over text/fonts etc etc) and it's widely supported. It's the prefered format if you are delivering projects for print. This doesn't mean you can't use other formats but for design projects it's the most adequate.

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Yes same here, PDF for all the same reasons MEB stated, unless another format is specifically asked for by the client.


macOS 10.14.6  15" Macbook Pro, 2017  |  4 Core i7 3.1GHz CPU  |  Radeon Pro 555 2GB GPU + Integrated Intel HD Graphics 630 1.536GB  |  16GB RAM  |  Wacom Intuos4 M

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