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Just wondering how Affinity can justify the current discounted price of Affinity Photo being $39.99 for US customers and £38.99 for UK customers...!

 

The US dollar is not the same as the UK pound...there is an exchange rate recognised throughout the world.

 

According to xe.com, today's rate is XE Currency Converter: USD to GBP 39.99 USD =31.3235GBP US Dollar 1 USD = 0.783284 GBP 2194.pngBritish Pound 1 GBP = 1.27668 USD Live mid-market rate 2017-06-16 09:57 local time.

 

In other words, a US citizen pays $39.99 for Affinity Photo, but a UK citizen pays £38.99, more than £8.00 more to download the same digital software?

 

Why?

 

Why, as an Affinity account holder in the UK, am I charged more to download the same product?

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Maybe...but I'm not aware that taxes and VAT apply to digital downloads...?

Serif is a company and like every other company, it pays taxes on both the physical purchases and the digital downloads.

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Just wondering how Affinity can justify the current discounted price of Affinity Photo being $39.99 for US customers and £38.99 for UK customers...!

 

Serif (the company behind the Affinity suite) have tried to provide a level playing field for Mac and Windows customers by using Mac App Store prices for the Windows versions of Affinity Photo and Affinity Designer. Because of Apple's current pricing matrix, customers in some countries pay considerably more than you would expect from applying a simple exchange rate to the US dollar price: in the UK, the Eurozone countries and Australia, the undiscounted price of $49.99 becomes more than $60, and in Norway it's an eye-watering $65.

 

I'm not aware that taxes and VAT apply to digital downloads...?

 

Suppliers have been required to charge VAT to EU residents ever since the rules were changed in January 2015.


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Affinity Designer/Photo/Publisher 1.7.3.481 • Windows 10 Home (4th gen Core i3 CPU)
Affinity Photo for iPad 1.7.3.155 • Designer for iPad 1.7.3.1 • iOS 12.4.1 (iPad Air 2)

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maybe there is no taxes on the US price

Quoted U.S. prices do not include sales taxes -- they are a separate item added to the final purchase price & vary greatly according to the taxation rules of the U.S. state (& sometimes the municipality) of the purchaser.

 

But that is secondary to the pricing structures Serif uses for the Affinity products. The prices are set for both Mac & Windows products according to Apple's tiered pricing structure. This is only partially based on currency conversion rates. It is also based on Apple's total cost of doing business in each country or region, which of course is passed on to buyers.

 

Because Apple has a physical presence in most countries (bricks & mortar Apple Stores, distribution & support centers, administrative office space, whatever), & because Apple's sales volume is large enough to attract the attention of tax authorities just about anywhere in the world, these costs are all over the map (literally!) -- they can include regional differences in rental & real estate purchase prices; costs of complying with employment, zoning, record keeping & reporting laws; electricity price differences; & much more. They are also based on Apple's cost per sale, so buyers in a country or region with a very high sales volume pay proportionally less than those in places where sales volumes are low.

 

So both taxes & currency exchange rates are involved, but there is considerably more to it than that.


Affinity Photo 1.7.3, Affinity Designer 1.7.3, Affinity Publisher 1.7.3; macOS High Sierra 10.13.6 iMac (27-inch, Late 2012); 2.9GHz i5 CPU; NVIDIA GeForce GTX 660M; 8GB RAM
Affinity Photo 1.7.3.155 & Affinity Designer 1.7.3.1 for iPad; 6th Generation iPad 32 GB; Apple Pencil; iPadOS 13.1.2

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