Make Publisher the new go to tool for the dreaded "Poster Session"

[FlipFriddle]

I've worked as a graphic designer and illustrator in higher-ed for 25 years and one consistent design tragedy I see continuously is researchers and grad student's horrible posters that they make, usually in PowerPoint, to explain their work in poster sessions. It's common knowledge that they are all using PowerPoint because it's often already on their computer or it's the only app they are familiar with that lets them produce a piece that larger. No one is using it because they think it's the best tool.

I think there's a real opportunity here for Serif and Publisher, even moreso now that Canva is involved. Canva already has a broad presence in higher-ed and no one has ever tried to tackle this. I think this might be more of a marketing request rather than a feature request for Publisher, though there are some things that might make it more suitable for this task. Mostly making it's support for mathematics characters and formulas more robust and perhaps some more file formats for importing from popular science software like ChemDraw or Mathematica.

The great thing you don't have to change is you already have the competition destroyed on price.

For those not familiar with the travesty that i the poster session, here's a good vid to describe it.