David Posted April 6, 2016 Share Posted April 6, 2016 Between work this week, I've been playing with a new logo...partly because my bird doesn't work in printed applications but mainly because I'm a fussy idiot who cant stop tinkering. Anyway, Ive whittled my designs down to three feather designs, but cant pick which one is best. Earlier designs were way over complicated and way over engineered, so I have cut some fat and tried to keep an element of readability....the first rounded one although looks great also looks like a 'D' so the middle and last have a more feather look. (The logo will be used landscape and tower as it is now) MattP, marty and Mr. Doodlezz 3 Quote DART | Twitter | Dribbble Link to comment Share on other sites More sharing options...
Bobaffinity Posted April 6, 2016 Share Posted April 6, 2016 The one on the left is the strongest. It is graphically better and gives more information. Just an opinion. Good luck. Bob David 1 Quote Link to comment Share on other sites More sharing options...
David Posted April 6, 2016 Author Share Posted April 6, 2016 Thanks...opinions are what i need :) Quote DART | Twitter | Dribbble Link to comment Share on other sites More sharing options...
retrograde Posted April 6, 2016 Share Posted April 6, 2016 Nice work. I prefer the middle version. To me it has the feather feel because of the pointed end but doesn't have the inner circle element, which I feel is distracting a bit from the overall cohesiveness and doesn't seem to be contributing anything meaningful to the overall mark. Imho. :-) David 1 Quote http://www.kevincreative.com https://www.behance.net/kevincreative https://dribbble.com/kevincreative https://www.instagram.com/kevincreative/ Link to comment Share on other sites More sharing options...
Madame Posted April 6, 2016 Share Posted April 6, 2016 It depends what you want to communicate. I don't feel the one to the left communicate anything. The second one is stronger and the feather theme is clear. The third one shows the feather too, and I think the circle symbolise an oldfashioned pen tip. The name and the mirrored L isn't appealing I think. But that is maybe the associations they give my in my language.;) David 1 Quote - Affinity Photo 2.3.0 - Affinity Designer 2.3.0 -Affinity Publisher 2.3.0 MacBook Pro 16 GB MacOS Sonoma 14.1.2 Link to comment Share on other sites More sharing options...
Staff MattP Posted April 7, 2016 Staff Share Posted April 7, 2016 The second one looks much more like a feather to me :) David 1 Quote Link to comment Share on other sites More sharing options...
Staff Chris B Posted April 7, 2016 Staff Share Posted April 7, 2016 The second one gets my vote ^_^ David 1 Quote How to format a bug report | Learning Resources | List of V2 FAQs | YouTube Tutorials Link to comment Share on other sites More sharing options...
David Posted April 7, 2016 Author Share Posted April 7, 2016 It depends what you want to communicate. I don't feel the one to the left communicate anything. The second one is stronger and the feather theme is clear. The third one shows the feather too, and I think the circle symbolise an oldfashioned pen tip. The name and the mirrored L isn't appealing I think. But that is maybe the associations they give my in my language. ;) I do get you point about the inverted L, but it messes the feather up when the correct way, I tried several ways to make it work (I went feather mad yesterday, 12 different variations) I actually did have a pen tip one end in a first round, but it looked terrible when used landscape. MattP, Leigh and Madame 3 Quote DART | Twitter | Dribbble Link to comment Share on other sites More sharing options...
Staff MattP Posted April 7, 2016 Staff Share Posted April 7, 2016 Very cool! There's still something about the white on black that's minimal and appealing to my eye, but I also like the red one too! :D David 1 Quote Link to comment Share on other sites More sharing options...
David Posted April 7, 2016 Author Share Posted April 7, 2016 Very cool! There's still something about the white on black that's minimal and appealing to my eye, but I also like the red one too! :D That why I went with all the colours...lol Quote DART | Twitter | Dribbble Link to comment Share on other sites More sharing options...
myself2 Posted April 7, 2016 Share Posted April 7, 2016 Between work this week, I've been playing with a new logo...partly because my bird doesn't work in printed applications but mainly because I'm a fussy idiot who cant stop tinkering. Anyway, Ive whittled my designs down to three feather designs, but cant pick which one is best. Earlier designs were way over complicated and way over engineered, so I have cut some fat and tried to keep an element of readability....the first rounded one although looks great also looks like a 'D' so the middle and last have a more feather look. (The logo will be used landscape and tower as it is now) I think it is too colorful for logo, use 2 or 3 colors max! David 1 Quote Link to comment Share on other sites More sharing options...
David Posted April 7, 2016 Author Share Posted April 7, 2016 In print conditions you are absolutely correct, so its been made so it can be one solid colour too. For social and web use Ive been a bit indulgent and used all the colours ;) just for fun really. Mr. Doodlezz, MattP and A_B_C 3 Quote DART | Twitter | Dribbble Link to comment Share on other sites More sharing options...
AshTeriyaki Posted April 8, 2016 Share Posted April 8, 2016 The second one for sure, I quite like the second K from the pen tip example, it really accentuates the feathertip David 1 Quote Link to comment Share on other sites More sharing options...
David Posted April 8, 2016 Author Share Posted April 8, 2016 you will all be please to know I went with non of these ......hehehe :P AshTeriyaki and MattP 2 Quote DART | Twitter | Dribbble Link to comment Share on other sites More sharing options...
Oval Posted April 8, 2016 Share Posted April 8, 2016 you will all be please to know I went with non of these ......hehehe :P And you will change the typography, too? Why a feather? Quote Link to comment Share on other sites More sharing options...
giantlobsterprd Posted April 9, 2016 Share Posted April 9, 2016 For me it's the middle one. Simple and effective, and looks the most like a feather of the three. David 1 Quote --- Dan Robinson | Giant Lobster Productions Ltd Web: giantlobster.uk Instagram: @giantlobsterprd "Art is never finished – only abandoned." - LdV Link to comment Share on other sites More sharing options...
David Posted April 9, 2016 Author Share Posted April 9, 2016 If anyone is interested, I went with pretty much the logo I had in the first place :P ...only with the bird 'put down' and a negative space feather in the 'O' (along with some tweaks to Ks). A long way round to get to where it is, I had an attachment to the bird which was not helpful and it had to go one way or another. Happy with the result, now I can just use the one logo rather than a mix of different silly arrangements. Now on with proper work. Madame 1 Quote DART | Twitter | Dribbble Link to comment Share on other sites More sharing options...
JimmyJack Posted April 10, 2016 Share Posted April 10, 2016 A little late to the party here. I like the last direction much better. (personally, fwiw, I really liked the original bird too :) ) My only thought is that unless the logo is fairly big, the feather might not get readily seen. I know you weren't looking for any new ideas. Just throwing this out there. Quote Link to comment Share on other sites More sharing options...
David Posted April 10, 2016 Author Share Posted April 10, 2016 A little late to the party here. I like the last direction much better. (personally, fwiw, I really liked the original bird too :) ) My only thought is that unless the logo is fairly big, the feather might not get readily seen. I know you weren't looking for any new ideas. Just throwing this out there. Thanks for your suggestion, one of my areas of focus was that my over engineering in illustrating items wasn't going to take over the design and become a hinderance (again). I did play with a range of feathers large and small. But in the end it boiled down to a few factors: I'm not a feather specialist or shop specialising in feathery products, I only wanted a subtle nod to a bird to work with the name. I'm happy with the more gently approach and I actually like that you can't see it at small sizes and may take a second glance to find it. Plus there four extra facts: 1. I'm sick of drawing feathers. 2 Feathers in 99% of cases end up looking Phallic). 3. I have 7 flyers to make before 9am Monday morning, So, Better get off here and get busy. 4. I'm sick of drawing feathers. Thanks for taking the time though, much appreciated :) Quote DART | Twitter | Dribbble Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.