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you should make a package just for windows and another one just for mac and another one for ipad, with better prices and
keep the universal package for those with more than 1 system, because really anyone who has a mac won't buy a 
windows desktop, so it would be a license without utility and vice versa, another option would also be to improve the
unit value of the software, especially for users who have version 1.0  
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5 minutes ago, Yosh Noah said:

really anyone who has a mac won't buy a windows desktop

I'd really like to see the methodology and the full results of your scientific survey.

MacBookAir 15": MacOS Ventura > Affinity v1, v2, v2 beta // MacBookPro 15" mid-2012: MacOS El Capitan > Affinity v1 / MacOS Catalina > Affinity v1, v2, v2 beta // iPad 8th: iPadOS 16 > Affinity v2

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I say that those who have a platform, whether Windows or Mac, will not switch to the other, which they are already used to using, that's why 
I talked about the license, who ends up buying the pack with the license, but will never use these licenses another platform!
but this does not apply to all users, because there are many who have more than one PC and the universal license will be of great use,
but it would not be the case for everyone!
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10 hours ago, Yosh Noah said:

you should make a package just for windows and another one just for mac and another one for ipad, with better prices

The Universal License already gives you possibility of getting all 3 apps for your OS for the price of about 2.5 apps, if I've done the calculation correctly. I doubt they could make it much less than that, even for a single OS. And inventing a 3rd kind of license will take more development and support work, making everything more complex. So it might not be any cheaper at all.

I doubt it will happen, but you're free to ask, of course.

-- Walt
Designer, Photo, and Publisher V1 and V2 at latest retail and beta releases
PC:
    Desktop:  Windows 11 Pro, version 23H2, 64GB memory, AMD Ryzen 9 5900 12-Core @ 3.00 GHz, NVIDIA GeForce RTX 3090 

    Laptop:  Windows 11 Pro, version 23H2, 32GB memory, Intel Core i7-10750H @ 2.60GHz, Intel UHD Graphics Comet Lake GT2 and NVIDIA GeForce RTX 3070 Laptop GPU.
iPad:  iPad Pro M1, 12.9": iPadOS 17.4.1, Apple Pencil 2, Magic Keyboard 
Mac:  2023 M2 MacBook Air 15", 16GB memory, macOS Sonoma 14.4.1

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