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AppStore Ranking/Marketing


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I think you should look into this:

When I search for "Affinity Photo" in the German Mac AppStore, Photo appears in Row 26! Each Row consists of 2 entries so Affinity photo is entry number 52!!! for the exact search term. Even worse, Designer (phrase: Affinity Designer) arrives at Row 31 (first columns) so that makes it for entry 61 if I'm not mistaking. Publisher is an easy win as there are only 3 entries.

It's only when I search for "Affinity Photo 2" (so including the version number), that I'll get each product on the first place. I highly doubt many users will add the version number to their App Store search term, though. Many may leave the AppStore frustrated.

 

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I see Affinity Photo as the fifth app (after Lightroom, Photo AI Lite, and two versions or Irix HDR).

Affinity Designer is sixth, after Vectornator, CorelDRAW, Logo Maker, Canva and House Designer.

Publisher is the first app, before QuarkXPress.

Paolo

 

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