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Affinity Photo ignored again


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A new review of the "most powerful photo editor on earth" mentions several alternative products for those who want to pay less, avoid subscription software, or use free software. Sadly, Affinity Photo is not even mentioned as a possibility, though past reviews at PCMag at least gave APhoto a nod.

https://www.pcmag.com/reviews/adobe-photoshop

Affinity Photo 1.10.4.1198, Affinity Publisher 1.10.4.1198, Windows 10 Home x64 version 21H2, 
Dell XPS 8940, 16 GB Ram, Intel Core i7-11700K @ 3.60 GHz, NVIDIA GeForce RTX 3060

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It is indeed true that Photoshop is the most powerfull editor for the moment, despite many hate the subscription plans. The fact that Affinity Photo is not mentioned can be because of a personal preference of the reviewer, or maybe he doesn't know Affinity Photo well enough or he just intended to mention a few applications as an example. No need to panic :).

Anyway, there is nothing Serif, this community or anybody else can do.

Be assured that despite its shortcomings, the Affinity Suite is an excellent alternative to the Adobe applications. But in my opinion, Serif should speed up the process for version 2.0 for the whole suite, so there is more revenue generated which gives more room for new features and functionality.

Chris

 

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This review is to be understood as an advertisement (and perhaps a well-paid one) on Photoshop, the purpose of which is certainly not to show possible alternatives to this product.

Gimp is mentioned as the only free alternative, which does not mean that it is the "only" free product.

Affinity Store: Affinity Suite (ADe, APh, APu) 1.10.5.1342.
Windows 10 Pro, Version 21H1, Build 19043.1586.
Dell Latitude E5570, i5-6440HQ 2.60 GHz, 8 GB, Intel HD Graphics 530, 1920 x 1080.
Dell OptiPlex 7060, i5-8500 3.00 GHz, 16 GB, Intel UHD Graphics 630, Dell P2417H 1920 x 1080.
Intel NUC5PGYH, Pentium N3700 2.40 GHz, 8 GB, Intel HD Graphics, EIZO EV2456 1920 x 1200.

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I am reminded of the early days of Windows NT. Computer magazine 'reviewers' and 'reporters' at the time were actively promoting it, despite its higher and more expensive hardware requirements. This was in the days when memory (an 8MB or a 16MB stick) would be stolen from work PCs by nameless colleagues. 

Eventually, around about Windows 2000 time, hardware (and especially memory) became cheaper and feasible for average Joe home users. I remember one article with this sentence pretty much verbatim: Now the hardware has finally caught up...

This made we wonder why these 'reporters' were promoting Windows NT for so long, despite the average home PC at the time not really being suitable for it. It's because they have their own agendas. Hence I put the words 'reviewers' and 'reporters' in quotes. It might be fairer to term them 'publicists'.

I haven't used Photoshop for several years but, sure, I understand it is probably the best image editor out there. Nonetheless £240 a year is not cheap for average Joe home users. 'Professional' users already probably use it, so it doesn't need any more exposure, and wouldn't buy it on the basis of a 5 star review from PC Mag anyway. I don't really look at software or hardware costs over one year. If I use software for 3 or 4 years then that £240 a year soon adds up. And if I stop paying that software no longer works. If you asked somebody up front for £1,000 in round numbers for Photoshop, I bet that most home users would say 'no'. But you won't see a question posed like that in most computer magazines, at least I have never seen it.

The Serif suite offers some advantages over Adobe, and one of them is price. Perhaps there is room for, dare I say it, another online computer graphics magazine dedicated to Serif. In such a magazine, Adobe would be studiously ignored.

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I am absolutely amazed that a review of Photoshop doesn't mention Affinity Photo! 😄

It's quite obvious that this is a review (advert?) for Photoshop, it doesn't even pretend to be comparing various, different photo editing apps, so why on earth should it mention Affinity Photo which is arguably it's closest competitor? 

Acer XC-895 : Core i5-10400 Hexa-core 2.90 GHz :  32GB RAM : Intel UHD Graphics 630 : Windows 10 Home
Affinity Publisher : Affinity Photo : Affinity Designer (latest release versions) | Affinity Photo for iPad

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I had the feeling that the only products mentioned were (perhaps) ones they had reviewed earlier.

In any case, there is a Comments section, and you could post a comment asking why they ignored Affinity Photo. You could also give a thumbs-down to the review, if it bothers you enough.

-- Walt

   Desktop: new:  Windows 11 Home, version 21H2 (22000.613) 64GB memory, AMD Ryzen 9 5900 12-Core @ 3.00 GHz, NVIDIA GeForce RTX 3090  (old: 16GB memory, Intel Core i7-6700K @ 4.00GHz, GeForce GTX 970 )
   Laptop:  Windows 10 Home, version 21H2 (19044.1706) 32GB memory, Intel Core i7-10750H @ 2.60GHz, Intel UHD Graphics Comet Lake GT2 and NVIDIA GeForce RTX 3070 Laptop GPU.
    Affinity Photo 1.10.5 (.1342) and 1.10.5.1342 Beta   / Affinity Designer 1.10.5 (.1342) and 1.10.5.1342 Beta  / Affinity Publisher 1.10.5 (.1342) and 1.10.5.1282 Beta
 iPad Pro M1, 12.9", iPadOS 15.4.1, Apple Pencil 2, Magic Keyboard

  Affinity Photo 1.10.5 (.280) and 1.10.2 (.266) Beta / Affinity Designer 1.10.5 (.21) and 1.10.3 (.19) Beta 

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2 hours ago, walt.farrell said:

In any case, there is a Comments section, and you could post a comment asking why they ignored Affinity Photo. You could also give a thumbs-down to the review, if it bothers you enough.

... I don't think there's a reason to protest against not listing APhoto in review, that only deals with Photoshop. I'm rather surprised why is there any alternative mentioned in this "one man show"? To make the article sound credible and objective enough? Then the author did not help much with this list.

Affinity Store: Affinity Suite (ADe, APh, APu) 1.10.5.1342.
Windows 10 Pro, Version 21H1, Build 19043.1586.
Dell Latitude E5570, i5-6440HQ 2.60 GHz, 8 GB, Intel HD Graphics 530, 1920 x 1080.
Dell OptiPlex 7060, i5-8500 3.00 GHz, 16 GB, Intel UHD Graphics 630, Dell P2417H 1920 x 1080.
Intel NUC5PGYH, Pentium N3700 2.40 GHz, 8 GB, Intel HD Graphics, EIZO EV2456 1920 x 1200.

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I worked for a record company for some years in the past. Journalists who wrote bad about our artists became banned from sampling with new products and giveaways. I think that often had some impact. Even on the small concerts, we sometimes arranged for the press only, one could observe that many of the journalists were more interested in the cold buffet than in the music. Seems that they finally are only somehow human. Why should IT-journalists be different?

However, I think an advertisement should be labelled as what it is. As far as I know this is applicable law at least in Germany. Even there may be many ways to prevent it.

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