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Welcome to the Serif Affinity forums.

If you purchased from the Affinity Store, and the purchase was successful, you should be able to login at https://affinity.store/account/downloads where you will find the product name and download link, along with the product key and email address you'll need to use during the installation.

-- Walt

Desktop:  Windows 11 Home, version 22H2 (22621.1413) 64GB memory, AMD Ryzen 9 5900 12-Core @ 3.00 GHz, NVIDIA GeForce RTX 3090 
Laptop:  Windows 10 Home, version 21H2 (19044.2728) 32GB memory, Intel Core i7-10750H @ 2.60GHz, Intel UHD Graphics Comet Lake GT2 and NVIDIA GeForce RTX 3070 Laptop GPU.
        Affinity Photo 1.10.6 (.1665) and 2.1.0 and 2.1.0. beta/ Affinity Designer 1.10.6 (.1665)  and 2.1.0  and 2.1.0 beta / Affinity Publisher 1.10.6 (.1665)  and 2.1.0  and 2.1.0beta
iPad Pro M1, 12.9", iPadOS 16.4.1 (a), Apple Pencil 2, Magic Keyboard

      Affinity Photo 1.10.7 and 2.1.0 and 2.1.0 beta/ Affinity Designer 1.10.7 and 2.1.0 and 2.1.0 beta/ Affinity Publisher 2.1.0 and 2.1.0 beta

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A purchase through the Microsoft Store doesn’t need (and therefore doesn’t have) a product key, because it’s tied to your Microsoft account. Log in to your Microsoft account to install the purchased MS version of the app.

Alfred spacer.png
Affinity Designer/Photo/Publisher 2 for Windows • Windows 10 Home/Pro
Affinity Designer/Photo/Publisher 2 for iPad • iPadOS 15.7.5 (iPad Air 2)

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@Black Diosa

As @Alfred says, the MS Store version does not need a product key!

However, since you say you have the program installed but apparently cannot run it, I wonder whether you have actually installed the Trial version from the Serif/Affinity website but later bought it in the Microsoft store?  If so, you need to uninstall the version you currently have and then download and install the version in your Microsoft Store account, as @Alfred details above.

Win 10 Pro, i7 6700K, 32Gb RAM, NVidia GTX1660 Ti and Intel HD530 Graphics

Long-time user of Serif products, chiefly PagePlus and PhotoPlus, but also WebPlus, CraftArtistProfessional and DrawPlus.  Delighted to be using Affinity Designer, Photo, and now Publisher, version 1 and now version 2.

iPad Pro (11") running Affinity Photo and Designer (iOS 16.4.1) version 1 and all three version 2 apps.

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