Why use the word Persona on everything?

[Duckssssss]

It feels like the internal jargon of designers-product managers got slipped into the app.

Just removing the word persona from everything makes it sound better (because Export / Liquify persona feels really weird). 

I know it's just a small thing, But wanted to share that. 

https://en.wikipedia.org/wiki/Persona

Please consider :}

Thanks 

 

[John Rostron]

Hello @Duckssssss, and welcome to the forums.

In your Wikipedia link, it says the origin refers to a Theatrical Mask. That would seem an appropriate metaphor.

John

[Erma Winter]

A persona (plural personae or personas), depending on the context, can refer to either the public image of one's personality, or the social role that one adopts, or a fictional character. The word derives from Latin, where it originally referred to a theatrical mask. On the social web, users develop virtual personas as online identities. In fan fiction and in online stories, the personas may especially reflect the authors' self-insertion.

The Latin word probably derived from the Etruscan word "phersu", with the same meaning, and that from the Greek πρόσωπον (prosōpon). Its meaning in the latter Roman period changed to indicate a "character" of a theatrical performance or court of law,[citation needed] when it became apparent that different individuals could assume the same role and that legal attributes such as rights, powers, and duties followed the role. The same individuals as actors could play different roles, each with its own legal attributes, sometimes even in the same court appearance. According to other sources, which also admit that the origin of the term is not completely clear, persona could be related to the Latin verb per-sonare, literally: sounding through, with an obvious link to the above-mentioned theatrical mask, which often incorporated a small megaphone.

[GarryP]

I think the use of the word “Persona” is a good one.
When you switch personas you get a different set of tools which are optimised for the work you will be doing in that persona.
Think of it like passing the work to a different person with a different skill-set (who, in reality, is you) at a different desk – like you wear many ‘hats’ and each persona is a different ‘hat’.
Also, using the word “Persona” lets us differentiate between, for instance, the Liquify Persona and the Liquify Filter, or the Export Persona and the Export function. Removing the word “Persona” would cause more confusion.

[garrettm30]

I am fine with the word persona. This far into the existence of the apps, it seems like it would be more harm than good to change it, and it seems like a perfectly appropriate use of the term. I guess an alternative would be simply "mode," but while accurate, it is also bland.

[John Rostron]

3 hours ago, Erma Winter said:

A persona (plural personae or personas), depending on the context, can refer to either the public image of one's personality, or the social role that one adopts, or a fictional character. The word derives from Latin, where it originally referred to a theatrical mask. On the social web, users develop virtual personas as online identities. In fan fiction and in online stories, the personas may especially reflect the authors' self-insertion.

The Latin word probably derived from the Etruscan word "phersu", with the same meaning, and that from the Greek πρόσωπον (prosōpon). Its meaning in the latter Roman period changed to indicate a "character" of a theatrical performance or court of law,[citation needed] when it became apparent that different individuals could assume the same role and that legal attributes such as rights, powers, and duties followed the role. The same individuals as actors could play different roles, each with its own legal attributes, sometimes even in the same court appearance. According to other sources, which also admit that the origin of the term is not completely clear, persona could be related to the Latin verb per-sonare, literally: sounding through, with an obvious link to the above-mentioned theatrical mask, which often incorporated a small megaphone.

@Erma Winter

If you are going to quote Wikipeda verbatim, then you should indicate your source.

John