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features to beat up competition


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In the 80s Sega wanted to dominate Nintendo. They employed Tom Kalinske and he made a list of 5 things that will make it possible: lower the price, defeat Mario, more sports, cool for teens, make fun of Nintendo.

Have you ever thought of making such list for Adobe Publisher?

1) improve typesetting algorithm - make the text look gray when squinting your eyes. Read about professional, esthetic typesetting. For example, study the Nigel French books. Introduce optical kerning and tracking, improve hyphenation.

2) introduce one-key preview mode (equivalent to pressing W)

3) make it read .indd and .idm files

4) see point 1

5) see point 1 :D

Let's say that in my country there's 400 000 designers. If half of them buys a $35 app, you'll get $7mln. If they buy all 3 apps, it will give you $21mln. Now multiply it by 44 (the number of countries in Europe).

 

$924mln - now you see that it is worth implementing small changes the users are asking for? :D

People hate The-You-Know-Which products and they will be more than glad to ditch them. But now they can't because of the above...

 

 

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Interesting feedback. I strongly agree with your first in your list of improvements (which is fortunate, as it also happens to be your points 4 and 5 as well).

I disagree with your second, because once I got used to control-W (which is still accessible by the left hand same as single W), it is safer. I once came close to sending a book to print where a large selection was replaced by a single W. I now have cultivated a habit in InDesign of tapping esc twice before W, which is no less effort than control-W.

As to your third, Publisher already opens .idml files. Whether it ever eventually is able to also open .indd files is another question. I could guess many years down the road, it might be up for consideration, but meanwhile there are still so many other needs for development time. Since we do have .idml import already, I personally would be fine with never having .indd import.

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7 hours ago, Colorado said:

2) introduce one-key preview mode (equivalent to pressing W)

I don't remember how many times I've typed a "w" into an InDesign text frame while having the text tool active.
Luckily for me, all of them seem to have been catched in proof reading thus far.

So thank you, Serif, for choosing a default shortcut with a modifier!

Now…
That all said, is there anything that prevents you to go to Preferences > Keyboard Shortcuts > View and changing the Preview Mode shortcut from "ctrl-W" to "W"?

2 hours ago, garrettm30 said:

I personally would be fine with never having .indd import.

Since basically any *.indd document can be losslessly converted to IDML by some means – be it by asking a buddy working with CC or via a paid online service if you can't run InDesign yourself (anymore) – I don't really see the benefit either. *.indd is proprietary and would likely require reverse engineering while IDML is in fact a compressed archive package of plain text human readable XML files, neatly organized in subfolders. Just open one with BBEdit and read for yourselves.

Currently I'm in the process of backing up all my *.indd layout archives as IDML, just in case I'd need to come back to them later once I've left my 32-bit compatible MacOS partitions behind. (Not that it's gonna happen anytime soon though.)

~~~

Oh, and +1000 to points #1, #4 & #5, of course! ;)

Edited by loukash
clarified

MacBookAir 15": MacOS Ventura > Affinity v1, v2, v2 beta // MacBookPro 15" mid-2012: MacOS El Capitan > Affinity v1 / MacOS Catalina > Affinity v1, v2, v2 beta // iPad 8th: iPadOS 16 > Affinity v2

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