Is there a way to shrink this my logo down without making it look blurry?

[AntiqueFlaneur]

I have an image which goes with a logo that's saved as 2400 x 2400 px. 

My wordpess theme demands my logo be 180 px wide. 

When I shrink my image small enough to fit within the logo required dimensions, it's very blurry. Is there a way I can shrink it down while keeping its clarity?

[GarryP]

Downscaling from 2400 to 180 pixels is a conversion of 13.33333 original pixels to one downscale pixel (2400/180=13.33333) so – because of the non-integer factor – it’s unlikely that you will get a particularly smooth conversion, no matter which method you choose.
If you can upload the logo then people might be able to experiment with it to give you some suggestions but, without the original, it may be difficult for people to know which is the best method to recommend for this particular image.

[Alfred]

Perhaps you could shrink the image from 2400 px × 2400 px to 150 px × 150 px (reducing it by a factor of 16) and then add a 15 px border all around to bring it back up to the required size.

[AntiqueFlaneur]

I just gave that a shot and it's still very blurry at 150 x 150.

 

I'm attaching an affinity photo file of what I want it to look like, but at 1,000 pixels wide, as well as the original full-size image. 

 

The wordpress theme says that the ideal size of this logo is 120 x 60 pixels so that it can scale down to phones. 

 

 

 

 

 

 

 

 

EWLogoUpload.afphoto

[David in Яuislip]

As you reduce the size of that owl it's going to tend towards a dark blob
A bit of sharpening helps, especially the text

A curve to lighten the mid greys helps the owl at least to my eyes

Adjust to taste, good luck

Owl120x60.afphoto

[prophet]

I'd make a second version/variant of the logo for small use cases. Maybe just the head with reduced complexity?

[AntiqueFlaneur]

1 minute ago, prophet said:

I'd make a second version/variant of the logo for small use cases. Maybe just the head with reduced complexity?

You mean have the artist recreate it at a smaller size? Or just crop out the head?

[prophet]

A quick and dirty crop/mask seems to look ok.

[Fixx]

This is 60 px wide, first AP and second PS exported. I do not think either is very blurry. Another thing is if there is need to show all details..

 

   

and here PS resampled with more contrast:

 

And here AP resampled with even more contrast:

 

[AntiqueFlaneur]

 

d

[v_kyr]

 

• 150 x 150 px resized from 2000 x 2000 px vectors ...

The vector file (owl + backgr) so you can more easily scale it yourself (either only the owl, or together with the background) in the transform panel as you want and then export as bitmap.

• owl_vector.afdesign

 

 

[user_0815]

Perhaps it would be worth a try to save the 180px image in 2x at 144 dpi. I don't know whether your theme accepts that as upload or not. Often that is a reason for blurryness in the interwebs. 

[Wosven]

The difficulty here, is it's more like art than logo.

Logo are usually conceive with simplicity in mind to be able to reduce them, or only use part of them as small references.

With a simple Google search, I found sites giving good advices (focus on the illustrations):
https://venngage.com/blog/logo-design-tips/
https://www.logaster.com/blog/25-famous-brands-logos/

And bad ones... with icons or illustrations instead of logo... either they don't know what they're talking about, or just produce content with whatever illustrations they found.

 

edit]

Et un site qui les analyse avec un côté historique : https://www.grapheine.com

[/edit]

[Gear maker]

9 hours ago, AntiqueFlaneur said:

My wordpess theme demands my logo be 180 px wide. 

AntiqueFlaneur, I did the same as v_kyr, vectorizing it, but also removed anything that wasn't white or black.  All the grays seemed to muddy the small image.  As a vector is the only way you'll have something clean that can be exported any size you want, if that is what you really need.

EWLogoUpload1.afdesign