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Have you guys thought of approaching schools and offering your software either free or reduced cost? In the early day I think most of us would have to own up to 'acquiring' a copy of Adobes offering to learn the skills that would be otherwise impossible, because lets be honest what kid can afford a £1000 design suit? My son is in his last year of school and is completing a GCSE in graphic design, I was shocked to find out that the school did not teach any correct form of Adobe software only paint shop pro and an old copy of fireworks. If kids where to learn this off the bat, and leave school loving the software and equally it did not cripple the school to provide it as a learning tool. I think it would provide you a solid foundation of loyal users wanting to move forward and use this in the professional world.