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Over the last couple of days I have been trying out the latest version of Quark that I have been really enjoying using (2017 is the only version I have used.) To me it seems like this is going to be a very hard area for Serif to compete in given that there are two products that many are happy with that have been advancing since the 1980s (or at least there are people that are happy with one of those two options.) Even if Publisher was out today it would still have a massive challenge in competing with these two options especially at Quark's new low $400 entry price (and yes that is low for a product of that level.) To me it seems like Lightroom like products would be so much easier to compete with due to the fact that it is a field that is only about ten years old and still has a lot of room to grow. I still have several major grips with LR and also the way that Affinity Photo interacts with catalog software like Apple Photos. It just seems like the more logical step to me. I think the fact that LR is the one app that hasn't not yet been subscription only shows that Adobe is aware that customers could easily move off this product to a competitor more easily then many other more well established products.