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Forgive me if this is something that is asked/discussed frequently. Sporadic user of both Photo and Designer here (haven't really tried Publisher yet). It's taken me a while to realise that the functionality of the apps overlaps quite a bit, and that you can shuffle files between them. I also kind of get the concept of "personas" - different workspaces that are focused on doing different things to the same basic file, which you can switch between. So each app is composed of a group of personas, and yet each app is in itself a kind of persona, because again they seem to really be different workspaces focused on doing different things to the same basic filetype. This makes things more confusing than they need to be, I think. Certainly to new or occasional users. For example is the 'pixel' persona in Designer sort of the same as the 'photo' persona in Photo? If I want to start out on making a drawing I have to try and decide if I'm going to do so in Designer or Photo. Does the decision at this stage determine what I can do later? I'm never quite sure but I don't think it does. Why not just have one big application, with multiple personas? So if I want to do RAW photo stuff, there's a persona for that. If I want to do pixel based drawing, there's a persona for that (saving me trying to work out which app is best to use). And so on. Maybe this is to do with the history of the way the software has been developed? I think the software would be more attractive to new users (and also people like me who don't use it every day, and have to remind themselves of how things work in between sessions of using it) if there was just one application - Affinity Something - that did everything. If splitting into three is to do with pricing, then give people the option to purchase different packages of personas.