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The thing is you have this "next generation of graphic design apps" marketing (seems like company really knows what they're doing and going for[/size]), a super modern product website, some killer techy professional trailer videos and the new rebranded logos into this more abstract/techy stuff happened in 2015 http://www.creativebloq.com/software/affinity-new-branding-61515327 and then when you first open the app you see these cartoonish icons youll not find even in Paint or Gimp anymore. The contrast is grotesque. if Serif is marketing its Afinity suite as the next generation graphic design software for creative professionals some portions of their products UI would need some further refinement. The current icons from the tools bar are very cartoonish. You would still see these kind of icons on some old open source software or those targeted to amateurs. This is not entirely true anymore since it seems new versions of Gimp and other porgrams alike will finally made their switch to more clean professional looking icons. They are not the best clip art icons either since on big monitors they are hardly visible and the monochrome theme makes the things even worse. If Serif wants to step away from its legacy products should pay more attention to these design elements.Its very predictable that the ex Serif product users would be more comfortable with this style of iconography but they should let the UI Design teams of both products to do the right job in fully repurposing/rebranding them. The rebranding of the products icons that happened in 2015 is one of the best Ive seen in the recent years. Only if those designer will get free hand to continue their work on the tool icons as well... https://www.behance.net/gallery/32700567/Affinity-App-Logo-System-Redesign-Project Modern UI icons come in lots of flavors. I personally like the approach some very old and complex programs developed by Autodesk took with their recent release with their flat but color coded icons. Just check the screenshots for 3ds Max and Maya most of the people commenting on this video review expressed their preference for a more clean icon set https://youtu.be/SGojM3A5t-g