I agree that Serif gives more than great value for the price (this has always been the case from way back). I have been buying Serif products since my PC was beige. Plus - I really hate subscription models - so I am rooting for Serif and hope that they take over Adobe at some point. However, to do this, they really need to compete on the basic features at least. I really hope that they do so and win the endgame. I still use both Designer and Photo when I can (and will be getting The Publisher when it comes out), but at the moment I find myself switching back and forth with the adobe programs that I would like very much to leave behind.