I agree... the world is wrong... but you would not be able to tell so much with internet advertising, banking and online customer buying products.
For us its digital delivery - its a faster way to get our product information to our clients - read as repeat business and larger cash flow.
Yes, we did deal with it. We work only in digital imaging and digital delivery even with communications, billing and payments.
Our city newspaper went digital few years ago and never looked back. Federal, State and local governments are online and dropping paper document processing.
If it is paper you need to deliver your content (read snail mail) or point of purchase sales.. go for it... the US Postal System will certainly appreciate your money.
Not so much with retail because "paper" is an added sales cost and that means added product cost. Paper advertising products are not an added value, it is just a step in "sales' to get the paying client in the door to buy a retail product. Designing for paper has its place.... its slow and costly.
Good luck with Paper Only Affinity Publisher.