Ash

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

The crazy thing is we actually really did want to make sure our long standing Serif customers – as well as those people who helped us so much with the beta period – got a special deal. And that is what we did both with a discount and £50 of free extras.
 
The problem was as well as working on the app, we have also been developing a new store system and database (hence the requirement for setting up a new account, etc.) We were hoping to have some form of voucher functionality or similar in before launch, but unfortunately we ran out of time. Fundamentally right now we have no way to offer different customers different deals.
 
We did only include mention of some of the bonuses (the brush packs) in the Serif customer and beta customer email (you’ll see it was never mentioned on our blog post or any press we received). But yes it’s true that anyone who does buy at the moment does in fact end up being able to get them and so gets the same deal.
 
We felt ok with that as we knew while everyone would in effect get the same deal, the vast majority of people ordering in the first week would be those customers we wanted to give the special offer to. Better that then not giving any offer, or an offer not as good, so we ran with that decision.
 
As it has happened I can tell you that 86% of customers who have ordered so so far are either customers who were part of the beta test programme or customers who previously owned a latest version Plus range product. So yes it could be said that 14% of customers have ended up with a better deal than they would have done if we could have in some way locked the offer down to only Plus range and beta customers.
 
Clearly we should have been more open about this, but at the same time I don't think it makes us the devil as we have genuinely tried to do the best thing we can and give a fantastic offer.
 
We have got an incredibly fantastic team of people here, and we’re a small company. Some comments seem to suggest the belief is we are some big corporation. The part of the company involved in development, testing, documentation, marketing, graphic design and web development is 38 people in total. That’s it – and we’re (including me) all sat in the same room in a unit in Wilford Industrial estate in Nottingham. Adobe probably have 5,000 employees fulfilling the same functions.
 
We do just genuinely want to write fantastic apps, and have as many people using them as we can by offering them for a reasonable price. You will not find a team anywhere who are as committed, as focused, who takes so much pride in their work as what we have here. For many of us this is an all consuming, huge part of our lives and over recent months the hours which have been going into this (as well as our Mac updates, progress with iPad, etc.) has been phenomenal. I say this to explain why perhaps at times we can get a bit defensive, because we literally put everything we’ve got into it.
 
Anyway, please take this as as apology that I realise we have got our communication wrong and also to put the blame for that entirely on me as it was me, after all, who wrote the email. I’ll make sure we sort out some additional freebies or something similar to give exclusively to our latest version Plus range users in the future once we have a way to do it.
 
Thanks,
Ash

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

The crazy thing is we actually really did want to make sure our long standing Serif customers – as well as those people who helped us so much with the beta period – got a special deal. And that is what we did both with a discount and £50 of free extras.
 
The problem was as well as working on the app, we have also been developing a new store system and database (hence the requirement for setting up a new account, etc.) We were hoping to have some form of voucher functionality or similar in before launch, but unfortunately we ran out of time. Fundamentally right now we have no way to offer different customers different deals.
 
We did only include mention of some of the bonuses (the brush packs) in the Serif customer and beta customer email (you’ll see it was never mentioned on our blog post or any press we received). But yes it’s true that anyone who does buy at the moment does in fact end up being able to get them and so gets the same deal.
 
We felt ok with that as we knew while everyone would in effect get the same deal, the vast majority of people ordering in the first week would be those customers we wanted to give the special offer to. Better that then not giving any offer, or an offer not as good, so we ran with that decision.
 
As it has happened I can tell you that 86% of customers who have ordered so so far are either customers who were part of the beta test programme or customers who previously owned a latest version Plus range product. So yes it could be said that 14% of customers have ended up with a better deal than they would have done if we could have in some way locked the offer down to only Plus range and beta customers.
 
Clearly we should have been more open about this, but at the same time I don't think it makes us the devil as we have genuinely tried to do the best thing we can and give a fantastic offer.
 
We have got an incredibly fantastic team of people here, and we’re a small company. Some comments seem to suggest the belief is we are some big corporation. The part of the company involved in development, testing, documentation, marketing, graphic design and web development is 38 people in total. That’s it – and we’re (including me) all sat in the same room in a unit in Wilford Industrial estate in Nottingham. Adobe probably have 5,000 employees fulfilling the same functions.
 
We do just genuinely want to write fantastic apps, and have as many people using them as we can by offering them for a reasonable price. You will not find a team anywhere who are as committed, as focused, who takes so much pride in their work as what we have here. For many of us this is an all consuming, huge part of our lives and over recent months the hours which have been going into this (as well as our Mac updates, progress with iPad, etc.) has been phenomenal. I say this to explain why perhaps at times we can get a bit defensive, because we literally put everything we’ve got into it.
 
Anyway, please take this as as apology that I realise we have got our communication wrong and also to put the blame for that entirely on me as it was me, after all, who wrote the email. I’ll make sure we sort out some additional freebies or something similar to give exclusively to our latest version Plus range users in the future once we have a way to do it.
 
Thanks,
Ash

The crazy thing is we actually really did want to make sure our long standing Serif customers – as well as those people who helped us so much with the beta period – got a special deal. And that is what we did both with a discount and £50 of free extras.
 
The problem was as well as working on the app, we have also been developing a new store system and database (hence the requirement for setting up a new account, etc.) We were hoping to have some form of voucher functionality or similar in before launch, but unfortunately we ran out of time. Fundamentally right now we have no way to offer different customers different deals.
 
We did only include mention of some of the bonuses (the brush packs) in the Serif customer and beta customer email (you’ll see it was never mentioned on our blog post or any press we received). But yes it’s true that anyone who does buy at the moment does in fact end up being able to get them and so gets the same deal.
 
We felt ok with that as we knew while everyone would in effect get the same deal, the vast majority of people ordering in the first week would be those customers we wanted to give the special offer to. Better that then not giving any offer, or an offer not as good, so we ran with that decision.
 
As it has happened I can tell you that 86% of customers who have ordered so so far are either customers who were part of the beta test programme or customers who previously owned a latest version Plus range product. So yes it could be said that 14% of customers have ended up with a better deal than they would have done if we could have in some way locked the offer down to only Plus range and beta customers.
 
Clearly we should have been more open about this, but at the same time I don't think it makes us the devil as we have genuinely tried to do the best thing we can and give a fantastic offer.
 
We have got an incredibly fantastic team of people here, and we’re a small company. Some comments seem to suggest the belief is we are some big corporation. The part of the company involved in development, testing, documentation, marketing, graphic design and web development is 38 people in total. That’s it – and we’re (including me) all sat in the same room in a unit in Wilford Industrial estate in Nottingham. Adobe probably have 5,000 employees fulfilling the same functions.
 
We do just genuinely want to write fantastic apps, and have as many people using them as we can by offering them for a reasonable price. You will not find a team anywhere who are as committed, as focused, who takes so much pride in their work as what we have here. For many of us this is an all consuming, huge part of our lives and over recent months the hours which have been going into this (as well as our Mac updates, progress with iPad, etc.) has been phenomenal. I say this to explain why perhaps at times we can get a bit defensive, because we literally put everything we’ve got into it.
 
Anyway, please take this as as apology that I realise we have got our communication wrong and also to put the blame for that entirely on me as it was me, after all, who wrote the email. I’ll make sure we sort out some additional freebies or something similar to give exclusively to our latest version Plus range users in the future once we have a way to do it.
 
Thanks,
Ash

The crazy thing is we actually really did want to make sure our long standing Serif customers – as well as those people who helped us so much with the beta period – got a special deal. And that is what we did both with a discount and £50 of free extras.
 
The problem was as well as working on the app, we have also been developing a new store system and database (hence the requirement for setting up a new account, etc.) We were hoping to have some form of voucher functionality or similar in before launch, but unfortunately we ran out of time. Fundamentally right now we have no way to offer different customers different deals.
 
We did only include mention of some of the bonuses (the brush packs) in the Serif customer and beta customer email (you’ll see it was never mentioned on our blog post or any press we received). But yes it’s true that anyone who does buy at the moment does in fact end up being able to get them and so gets the same deal.
 
We felt ok with that as we knew while everyone would in effect get the same deal, the vast majority of people ordering in the first week would be those customers we wanted to give the special offer to. Better that then not giving any offer, or an offer not as good, so we ran with that decision.
 
As it has happened I can tell you that 86% of customers who have ordered so so far are either customers who were part of the beta test programme or customers who previously owned a latest version Plus range product. So yes it could be said that 14% of customers have ended up with a better deal than they would have done if we could have in some way locked the offer down to only Plus range and beta customers.
 
Clearly we should have been more open about this, but at the same time I don't think it makes us the devil as we have genuinely tried to do the best thing we can and give a fantastic offer.
 
We have got an incredibly fantastic team of people here, and we’re a small company. Some comments seem to suggest the belief is we are some big corporation. The part of the company involved in development, testing, documentation, marketing, graphic design and web development is 38 people in total. That’s it – and we’re (including me) all sat in the same room in a unit in Wilford Industrial estate in Nottingham. Adobe probably have 5,000 employees fulfilling the same functions.
 
We do just genuinely want to write fantastic apps, and have as many people using them as we can by offering them for a reasonable price. You will not find a team anywhere who are as committed, as focused, who takes so much pride in their work as what we have here. For many of us this is an all consuming, huge part of our lives and over recent months the hours which have been going into this (as well as our Mac updates, progress with iPad, etc.) has been phenomenal. I say this to explain why perhaps at times we can get a bit defensive, because we literally put everything we’ve got into it.
 
Anyway, please take this as as apology that I realise we have got our communication wrong and also to put the blame for that entirely on me as it was me, after all, who wrote the email. I’ll make sure we sort out some additional freebies or something similar to give exclusively to our latest version Plus range users in the future once we have a way to do it.
 
Thanks,
Ash

I just received the news about Affinity Designer going gold. I think I bought it on Day One, but that's not why I'm posting. I read that AD received ten thousand 5 stars by customers on the Mac App Store.
 
May I be (one of the) first Windows Artists to give AD 5 stars?

 
My Best,
 
Gary
 
 
 
 

The crazy thing is we actually really did want to make sure our long standing Serif customers – as well as those people who helped us so much with the beta period – got a special deal. And that is what we did both with a discount and £50 of free extras.
 
The problem was as well as working on the app, we have also been developing a new store system and database (hence the requirement for setting up a new account, etc.) We were hoping to have some form of voucher functionality or similar in before launch, but unfortunately we ran out of time. Fundamentally right now we have no way to offer different customers different deals.
 
We did only include mention of some of the bonuses (the brush packs) in the Serif customer and beta customer email (you’ll see it was never mentioned on our blog post or any press we received). But yes it’s true that anyone who does buy at the moment does in fact end up being able to get them and so gets the same deal.
 
We felt ok with that as we knew while everyone would in effect get the same deal, the vast majority of people ordering in the first week would be those customers we wanted to give the special offer to. Better that then not giving any offer, or an offer not as good, so we ran with that decision.
 
As it has happened I can tell you that 86% of customers who have ordered so so far are either customers who were part of the beta test programme or customers who previously owned a latest version Plus range product. So yes it could be said that 14% of customers have ended up with a better deal than they would have done if we could have in some way locked the offer down to only Plus range and beta customers.
 
Clearly we should have been more open about this, but at the same time I don't think it makes us the devil as we have genuinely tried to do the best thing we can and give a fantastic offer.
 
We have got an incredibly fantastic team of people here, and we’re a small company. Some comments seem to suggest the belief is we are some big corporation. The part of the company involved in development, testing, documentation, marketing, graphic design and web development is 38 people in total. That’s it – and we’re (including me) all sat in the same room in a unit in Wilford Industrial estate in Nottingham. Adobe probably have 5,000 employees fulfilling the same functions.
 
We do just genuinely want to write fantastic apps, and have as many people using them as we can by offering them for a reasonable price. You will not find a team anywhere who are as committed, as focused, who takes so much pride in their work as what we have here. For many of us this is an all consuming, huge part of our lives and over recent months the hours which have been going into this (as well as our Mac updates, progress with iPad, etc.) has been phenomenal. I say this to explain why perhaps at times we can get a bit defensive, because we literally put everything we’ve got into it.
 
Anyway, please take this as as apology that I realise we have got our communication wrong and also to put the blame for that entirely on me as it was me, after all, who wrote the email. I’ll make sure we sort out some additional freebies or something similar to give exclusively to our latest version Plus range users in the future once we have a way to do it.
 
Thanks,
Ash

The crazy thing is we actually really did want to make sure our long standing Serif customers – as well as those people who helped us so much with the beta period – got a special deal. And that is what we did both with a discount and £50 of free extras.
 
The problem was as well as working on the app, we have also been developing a new store system and database (hence the requirement for setting up a new account, etc.) We were hoping to have some form of voucher functionality or similar in before launch, but unfortunately we ran out of time. Fundamentally right now we have no way to offer different customers different deals.
 
We did only include mention of some of the bonuses (the brush packs) in the Serif customer and beta customer email (you’ll see it was never mentioned on our blog post or any press we received). But yes it’s true that anyone who does buy at the moment does in fact end up being able to get them and so gets the same deal.
 
We felt ok with that as we knew while everyone would in effect get the same deal, the vast majority of people ordering in the first week would be those customers we wanted to give the special offer to. Better that then not giving any offer, or an offer not as good, so we ran with that decision.
 
As it has happened I can tell you that 86% of customers who have ordered so so far are either customers who were part of the beta test programme or customers who previously owned a latest version Plus range product. So yes it could be said that 14% of customers have ended up with a better deal than they would have done if we could have in some way locked the offer down to only Plus range and beta customers.
 
Clearly we should have been more open about this, but at the same time I don't think it makes us the devil as we have genuinely tried to do the best thing we can and give a fantastic offer.
 
We have got an incredibly fantastic team of people here, and we’re a small company. Some comments seem to suggest the belief is we are some big corporation. The part of the company involved in development, testing, documentation, marketing, graphic design and web development is 38 people in total. That’s it – and we’re (including me) all sat in the same room in a unit in Wilford Industrial estate in Nottingham. Adobe probably have 5,000 employees fulfilling the same functions.
 
We do just genuinely want to write fantastic apps, and have as many people using them as we can by offering them for a reasonable price. You will not find a team anywhere who are as committed, as focused, who takes so much pride in their work as what we have here. For many of us this is an all consuming, huge part of our lives and over recent months the hours which have been going into this (as well as our Mac updates, progress with iPad, etc.) has been phenomenal. I say this to explain why perhaps at times we can get a bit defensive, because we literally put everything we’ve got into it.
 
Anyway, please take this as as apology that I realise we have got our communication wrong and also to put the blame for that entirely on me as it was me, after all, who wrote the email. I’ll make sure we sort out some additional freebies or something similar to give exclusively to our latest version Plus range users in the future once we have a way to do it.
 
Thanks,
Ash

The crazy thing is we actually really did want to make sure our long standing Serif customers – as well as those people who helped us so much with the beta period – got a special deal. And that is what we did both with a discount and £50 of free extras.
 
The problem was as well as working on the app, we have also been developing a new store system and database (hence the requirement for setting up a new account, etc.) We were hoping to have some form of voucher functionality or similar in before launch, but unfortunately we ran out of time. Fundamentally right now we have no way to offer different customers different deals.
 
We did only include mention of some of the bonuses (the brush packs) in the Serif customer and beta customer email (you’ll see it was never mentioned on our blog post or any press we received). But yes it’s true that anyone who does buy at the moment does in fact end up being able to get them and so gets the same deal.
 
We felt ok with that as we knew while everyone would in effect get the same deal, the vast majority of people ordering in the first week would be those customers we wanted to give the special offer to. Better that then not giving any offer, or an offer not as good, so we ran with that decision.
 
As it has happened I can tell you that 86% of customers who have ordered so so far are either customers who were part of the beta test programme or customers who previously owned a latest version Plus range product. So yes it could be said that 14% of customers have ended up with a better deal than they would have done if we could have in some way locked the offer down to only Plus range and beta customers.
 
Clearly we should have been more open about this, but at the same time I don't think it makes us the devil as we have genuinely tried to do the best thing we can and give a fantastic offer.
 
We have got an incredibly fantastic team of people here, and we’re a small company. Some comments seem to suggest the belief is we are some big corporation. The part of the company involved in development, testing, documentation, marketing, graphic design and web development is 38 people in total. That’s it – and we’re (including me) all sat in the same room in a unit in Wilford Industrial estate in Nottingham. Adobe probably have 5,000 employees fulfilling the same functions.
 
We do just genuinely want to write fantastic apps, and have as many people using them as we can by offering them for a reasonable price. You will not find a team anywhere who are as committed, as focused, who takes so much pride in their work as what we have here. For many of us this is an all consuming, huge part of our lives and over recent months the hours which have been going into this (as well as our Mac updates, progress with iPad, etc.) has been phenomenal. I say this to explain why perhaps at times we can get a bit defensive, because we literally put everything we’ve got into it.
 
Anyway, please take this as as apology that I realise we have got our communication wrong and also to put the blame for that entirely on me as it was me, after all, who wrote the email. I’ll make sure we sort out some additional freebies or something similar to give exclusively to our latest version Plus range users in the future once we have a way to do it.
 
Thanks,
Ash

The crazy thing is we actually really did want to make sure our long standing Serif customers – as well as those people who helped us so much with the beta period – got a special deal. And that is what we did both with a discount and £50 of free extras.
 
The problem was as well as working on the app, we have also been developing a new store system and database (hence the requirement for setting up a new account, etc.) We were hoping to have some form of voucher functionality or similar in before launch, but unfortunately we ran out of time. Fundamentally right now we have no way to offer different customers different deals.
 
We did only include mention of some of the bonuses (the brush packs) in the Serif customer and beta customer email (you’ll see it was never mentioned on our blog post or any press we received). But yes it’s true that anyone who does buy at the moment does in fact end up being able to get them and so gets the same deal.
 
We felt ok with that as we knew while everyone would in effect get the same deal, the vast majority of people ordering in the first week would be those customers we wanted to give the special offer to. Better that then not giving any offer, or an offer not as good, so we ran with that decision.
 
As it has happened I can tell you that 86% of customers who have ordered so so far are either customers who were part of the beta test programme or customers who previously owned a latest version Plus range product. So yes it could be said that 14% of customers have ended up with a better deal than they would have done if we could have in some way locked the offer down to only Plus range and beta customers.
 
Clearly we should have been more open about this, but at the same time I don't think it makes us the devil as we have genuinely tried to do the best thing we can and give a fantastic offer.
 
We have got an incredibly fantastic team of people here, and we’re a small company. Some comments seem to suggest the belief is we are some big corporation. The part of the company involved in development, testing, documentation, marketing, graphic design and web development is 38 people in total. That’s it – and we’re (including me) all sat in the same room in a unit in Wilford Industrial estate in Nottingham. Adobe probably have 5,000 employees fulfilling the same functions.
 
We do just genuinely want to write fantastic apps, and have as many people using them as we can by offering them for a reasonable price. You will not find a team anywhere who are as committed, as focused, who takes so much pride in their work as what we have here. For many of us this is an all consuming, huge part of our lives and over recent months the hours which have been going into this (as well as our Mac updates, progress with iPad, etc.) has been phenomenal. I say this to explain why perhaps at times we can get a bit defensive, because we literally put everything we’ve got into it.
 
Anyway, please take this as as apology that I realise we have got our communication wrong and also to put the blame for that entirely on me as it was me, after all, who wrote the email. I’ll make sure we sort out some additional freebies or something similar to give exclusively to our latest version Plus range users in the future once we have a way to do it.
 
Thanks,
Ash

The crazy thing is we actually really did want to make sure our long standing Serif customers – as well as those people who helped us so much with the beta period – got a special deal. And that is what we did both with a discount and £50 of free extras.
 
The problem was as well as working on the app, we have also been developing a new store system and database (hence the requirement for setting up a new account, etc.) We were hoping to have some form of voucher functionality or similar in before launch, but unfortunately we ran out of time. Fundamentally right now we have no way to offer different customers different deals.
 
We did only include mention of some of the bonuses (the brush packs) in the Serif customer and beta customer email (you’ll see it was never mentioned on our blog post or any press we received). But yes it’s true that anyone who does buy at the moment does in fact end up being able to get them and so gets the same deal.
 
We felt ok with that as we knew while everyone would in effect get the same deal, the vast majority of people ordering in the first week would be those customers we wanted to give the special offer to. Better that then not giving any offer, or an offer not as good, so we ran with that decision.
 
As it has happened I can tell you that 86% of customers who have ordered so so far are either customers who were part of the beta test programme or customers who previously owned a latest version Plus range product. So yes it could be said that 14% of customers have ended up with a better deal than they would have done if we could have in some way locked the offer down to only Plus range and beta customers.
 
Clearly we should have been more open about this, but at the same time I don't think it makes us the devil as we have genuinely tried to do the best thing we can and give a fantastic offer.
 
We have got an incredibly fantastic team of people here, and we’re a small company. Some comments seem to suggest the belief is we are some big corporation. The part of the company involved in development, testing, documentation, marketing, graphic design and web development is 38 people in total. That’s it – and we’re (including me) all sat in the same room in a unit in Wilford Industrial estate in Nottingham. Adobe probably have 5,000 employees fulfilling the same functions.
 
We do just genuinely want to write fantastic apps, and have as many people using them as we can by offering them for a reasonable price. You will not find a team anywhere who are as committed, as focused, who takes so much pride in their work as what we have here. For many of us this is an all consuming, huge part of our lives and over recent months the hours which have been going into this (as well as our Mac updates, progress with iPad, etc.) has been phenomenal. I say this to explain why perhaps at times we can get a bit defensive, because we literally put everything we’ve got into it.
 
Anyway, please take this as as apology that I realise we have got our communication wrong and also to put the blame for that entirely on me as it was me, after all, who wrote the email. I’ll make sure we sort out some additional freebies or something similar to give exclusively to our latest version Plus range users in the future once we have a way to do it.
 
Thanks,
Ash

...Purchased! Congratulations!  It work really well!
 
Greetings from Italy!

All the people making the decisions are aware of the comments. The main issue for us is the introductory offer is cheaper than any Serif software update has been to date. People have said the price is very fair but they would like other people to pay more. I think that says more about the people complaining than our strategy for the launch offer on Windows. Also, It was actually the revenue from the Mac sales that have paid for the Windows development of Affinity, perhaps we should give them a discount.

If you don't think that £29.99 as a one-off payment for a vector drawing package and bundled extras is fair, then you will not be happy with the software as you obviously don't see the value in it, so I would recommend not purchasing it at present. I use the software personally and have purchased my own copy DESPITE working here and actually being able to get it for free - because I use it all the time for so many tasks and seems SO fairly priced that I just don't mind paying for it!

It's a shame this is your first post. If you had explained your issues then we might have been able to help. The trial will be available in about a month so I suggest you try that and hopefully give us some feedback if you have issues.

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash
 

Hi All,
 
For a number of months now behind the scenes we have been producing a workbook for Affinity Designer, and I'm pleased to let you know it is available from today!
 
This is a big book - 448 pages, in hardback - and it includes fantastic projects created by some top designers, as well as a comprehensive reference to all our tools and panels, and a set of core skills tutorials.
 
You can find more information about it here.
 
Usual price is $49.99 / £37.99, but we are running a 20% discount for the launch making it only $39.99 / £29.99 (+ shipping and handling).
 
It's worth pointing out that right now the book is only available in English but we do plan to do a German version which should be available towards the end of the year.
 
Hope you like it!
 
Thanks,
Ash