SandyC

eps is the industry standard, BUT if your logo contains bitmap elements (jpeg, tiff, png, etc) they do not get vectorizeed, so resizing the logo will result in pixelation no matter what format you export them in.

Hi...I'm SandyC. I've been a graphic designer (now semi-retired) since the mid 1980s. I liked Freehand...shunned Illustrator...until Freehand lost track of what it was...an Illustration program rather than a Swiss Army Knife. Once it got gobbled up by Adobe I chose the lesser of two evils and moved to Illustrator. I've been using it ever since. I have to admit that Illustrator had developed nicely ever since I moved to it. It has some great features. Of course Adobe decided to rent their software rather than selling it (CC and CC2014), which once again soured me to their products. I stumbled across the Affinity Designer beta today—and I have to say after taking it for a short spin, I’m quite impressed. There's obviously still development to be done on it, but I can definitely see the potential for it to attract a lot of Illustrator users and since the market is never static, I can see it attracting a lot of new designers as well. I hope Affinity is actually hoping for a lot of constructive criticism. I've beta tested for several companies over the years and my number 1 (way on top of the heap) frustration/pet peeve/sore spot is that a lot of software developers look to their beta testers to tell them how great their product is, rather than to receive constructive criticism/suggestions/bug reports. The developers that are really only looking for praise from their beta testers invariably turn out mediocre software. Developers that are not interested in praise, but want bug reports and suggestions about how their product can be improved tend to release superior products. Once development is nearing a first release, your biggest challange will be name recognition and acceptance by the graphics industry. Amateur users/a small niche market will pay some of the bills, but acceptance by the graphics industry is vital for continued growth and profit. Stepping away from Illustration software, ironically to illustrate my point, there have been several excellent page layout programs on the market, iCalamus and PageStream, to name a couple. Neither was ever able to overcome the illogical stranglehold InDesign and QuarkXPress have on the market. In fact, Adobe's own PageMaker was never able to overcome QuarkXPress's dominance as the professional page layout software. It wasn't until QuarkXPress released some lackadaisical updates and Adobe rebranded PageMaker as InDesign that Adobe was able to capture a large chunk of the market. That's the battle Affinity Designer faces against Illustrator and several other lesser known illustration programs. Affinity Designer will need some evangelical support and name recognition. Excellent customer support is also a must. Finish developing Affinity Designer...then don't just hope the rest will follow. Market, market, market. By the way...a public beta, I think, can be an excellent first step toward developing a great program AND breaking into the "big boys" market. Best of luck.