user099

@MEB: There is no "File -> Document Setup" option. Menu items
I can't figure this out either. 
1. Import image with background. 
2. Select, using magic wand tool, all colored space (background is black).
3. Document=>Transparent Background. {Nothing Happens}
4. Export this image with Transparent Background checked. Unmodified image exported. 
5. Open Export Persona.
6. No PNG-24 transparency option. 
7. I give up. 
 
There has to be an easier way to do this. 

OK, I see that the first box represents "font color" though the only way you can discover this is if you serendipitously hover over the box. This fixed the problem, thank you.