fredreg

The main reason for a DAM really is to have some trust that integration with the SW you love and have invested time to master (e.g. affinity photo) is given. You want to work within the look and feel of the SW you use for most stuff. IMHO a DAM can start out very basic and add features as requested. But it would keep you within the affinity universe, speeding up your workflows and reduce learning time for people working with/for you. 
Why buy affinity if your DAM from another vendor already does much of the job? Many photographers don't really use Photoshop all that much and do most of their work with Lightroom. So why buy Affinity and invest learning time when you already spent much on LR or C1 etc? Yes, freaks and experts posting here may know the strengths of each product and master them all, but those will not be the lot paying for licences who makes investment worth while.
So my pledge to Serif: Please give us a simple, robust DAM to start with, that integrates well with Affinities products. Take aperture of even mac's photo app functionality as a start, but keep it open so we can migrate in- and out easily. Get our workflows into your world starting from managing the photos, and keep us within. I am so sure this will pay out for all of us. 
 

The main reason for a DAM really is to have some trust that integration with the SW you love and have invested time to master (e.g. affinity photo) is given. You want to work within the look and feel of the SW you use for most stuff. IMHO a DAM can start out very basic and add features as requested. But it would keep you within the affinity universe, speeding up your workflows and reduce learning time for people working with/for you. 
Why buy affinity if your DAM from another vendor already does much of the job? Many photographers don't really use Photoshop all that much and do most of their work with Lightroom. So why buy Affinity and invest learning time when you already spent much on LR or C1 etc? Yes, freaks and experts posting here may know the strengths of each product and master them all, but those will not be the lot paying for licences who makes investment worth while.
So my pledge to Serif: Please give us a simple, robust DAM to start with, that integrates well with Affinities products. Take aperture of even mac's photo app functionality as a start, but keep it open so we can migrate in- and out easily. Get our workflows into your world starting from managing the photos, and keep us within. I am so sure this will pay out for all of us. 
 

I think a "We" stands for a bunch of people here in the forum and out there on the net.
 
So yes, the question is important for many users incl. myself.

Hey guys,
 
We desperately need some clarification. For the past two years it was mentioned several times here in these forums that you are working on a DAM. However, we haven’t really seen an update on that topic in the past weeks and months. And in your Twitter feed you mentioned a couple of times now that you are currently not developing a DAM. So which is true?
 
With the recent changes from Adobe with their Lightroom software and with Apple still not improving Photos really, it would be a great time to put a great DAM out there right now. Many, many photographers are looking for a new solution to this old and essential problem. Also, MacPhun just announced a DAM for their Luminar app. 
 
In any case, we just need to know if we should wait for a DAM to be released by you guys or if we should look for other alternatives. Thank you!