Correct, Artistic is intended for headlines and "special text". What I learned today is that Artistic shall never observe image wrap settings. So, the term "text wrap" applies only to /framed/ text, but not to artistic text. Text not behaving like text even though it can be edited like text, because that text is really just another shape-object, therefore will not move out of the way of another object onto which wrap settings have been added. Interesting to me is that Artistic text can have wrap settings applied, allowing Artistic text to push around Framed text. That is a nifty feature where a call-out quote (for instance) can be wedged into the body of framed text and the Framed words will wrap around the Artistic quote. I been using Publisher since V4 and only now considered using Artistic as an object without first placing a box onto which I applied wrap and the place Artistic over that box. I guess I am a really slow learner.