While I agree that a loyalty discount would be fair, I think that Affinity has more than proven their commitment to us through V1’s (1) price point, (2) performance, (3) tutorial videos, (4) feature updates, and (5) provision of a permanent license without subscription.
Affinity and DaVinci (along with a recent find for photo management, Excire) are my team of Adobe killers. $99 dollars is an unimaginably low price to pay for this suite of tools. Our continued support of their efforts makes that possible.
Paying $100 every 5 or so years seems the least we could do for products that Adobe would charge *checks notes…$54x60mos…* $3240.
Plus, the Affinity’s Universal License works across Windows, Apple, and iOS. (I’m still skeptical that I read that correctly. I’m pretty sure I paid separately for iOS last time.)
V1 owners are the primary audience for V2, since Adobe’s marketing budget makes them the Starbucks of design software. New customers will continue to discover the benefits of Affinity, but until then, the 40% discount is pretty much for us.
So that’s my two cents, as a grateful and satisfied customer (who admittedly sounds like a shill).