This is certainly how I'm viewing it and it seems to be how Affinity is approaching the situation. It's a new product launch for them. I'm seeing everyone being able to reap the benefit of the upgrade price for a short period.
My personal bummer is that I recently purchased their three products for Windows in mid-September. While I got them for a nice price, especially coming from Adobe's model that I didn't want to afford anymore, it's hard to want to spend more in the following weeks while this promotion is happening. Had I purchased them six months ago, I'd probably be less bummed about. Three is just too recent. But it is what it is and I get their situation.
As it stands, I want v2, but will probably wait until another promotion simply because I just purchased their expired product too recently.