Having paid full price for the apps as an early adopter I find late-comers getting it half price galling! No incentive to pay the full price in future just wait and you can have it discounted! Not really a good way to support existing long term loyal customers is it!
So advertising to loyal customers that late-comers get it at a knock down price is hardly good promotion!
I have just received your completely unnecessary email of 19 January "We’re here to help – use our apps free for 90 days" WHY I am a registered used of all three apps plus add ons. I do not need to be offered a 90 Day Free Trial, and 50% off all apps etc.
Unnecessary emails clog up email in boxes and will tend in the future to just dump email from affinity without reading them.
Someone in your marketing departments needs to be sacked.
Please put a stop on this type of email to existing customers.
Hi All,
When much of the world went into lockdown last year we put a few things in place to try to offer some support to the creative community. In the big scheme of things they were fairly small gestures I guess, but we were quite overwhelmed by the positive feedback we received about it.
In particular the 90-day trial of all our apps provided a big help for people who may have lost access to their normal tools through their work or university, and offering a deep 50% discount on our apps was also greatly appreciated.
We reverted back to our normal trial length and pricing as those initial restrictions eased and the situation felt like it was improving. However here in the UK we are back in full national lockdown and in many countries restrictions are tight and livelihoods continue being severely affected as we deal with the second wave of this virus. For that reason, we have decided to re-introduce both our 90-day trial and 50% discount on all our apps and digital content (unfortunately the relatively small margins we have on workbooks means we cannot offer the discount on those). We have also reset the 90-day trial so anyone who took advantage of it before can do so again.
The thoughts of all of us at Serif remain with everyone affected by this crisis and we wish you all the best.
Ash
