alanthompson.co.nzHi, i'm taking some time to write this so please consider it.
1) There is an opportunity with the axing of Aperture to get a whole lot of clients. Most use it as the RAW developer is just so good. i do. Good exposure limits tonal quality, hence ETTR. Aperture recovers the highlight detail the best via winding back the exposure. This gives better tonal detail in shadows. So the really have a look at how Affinity does this. A recovery slider like Adobe etc really is a joke as it just turns the brightness down. True detail is recovered with the exposure slider.
2) Don't pre adjust our RAWs when opening. Adobe RAW 2012 pre adjusts your images and especially ETTR when opening them. You cane even undo what they have done. This is incredibly arrogant, just stunningly stupid. It neglects the fact that correct exposure in digital limits tonal range. it's just physics.
3) Don't allow computer nerds to dictate. Ask some photographers, not amateurs, actually people that understand the physics.
4) Make you software able to record and play actions like Photoshop does. It's one thing i miss in Aperture.
5) Its very unlikely you will be able to complete head to head with Lightroom & Photoshop in the sort term, even though the Lightroom RAW uses the 2012 Adobe version which pre-adjusts your RAWs. So make your RAW developer able to be used as a plugin, I would use it if it works as well as Aperture RAW engine, even the Capture 1 version.
6) get some Photographers on your side, if you do, we tell everyone and give you free promotion as we are passionate about our art and the quality of how software treats our work.
lastly, here's some links I would recommend, probably begs you to have a look at as it will help, also what the guygowan.com videos. As said, you have an opportunity to take the market in RAW development as Adobe and Apple seem to have no interest in real photography. https://luminous-landscape.com/expose-right/ http://www.guygowan.com/focus https://alangraemethompson.wordpress.com/2015/01/17/the-disaster-of-adobe-raw-2012-developer/